After Saif Ali Khan, Ranveer Singh turns brand ambassador for Ajmal Perfumes, fronts ‘Aristocrat’ campaign amid Dhurandhar success

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In a significant brand move, Ranveer Singh has been announced as the new face of Ajmal Perfumes, taking over ambassadorial duties after Saif Ali Khan. The announcement was jointly made by the brand and the actor across social media platforms, marking the beginning of a fresh collaboration as Ranveer fronts the company’s latest fragrance campaign. Currently enjoying the success of Dhurandhar The Revenge, which released on March 19 and continues to perform strongly in theatres, Ranveer has also featured in a newly unveiled commercial for Ajmal Perfumes. Promoting their premium fragrance Aristocrat, the actor is seen embodying sophistication and charm in a sharply tailored suited avatar, reinforcing the brand’s emphasis on elegance and understated power.   View this post on Instagram   A post shared by Ajmal Perfumes India (@ajmalperfumesin) The campaign, built around the theme ‘Your Unseen Power’, positions ‘Aristocrat’ as a refined oudh-based fragrance with woody undertone...
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Deadland review – melancholy horror smuggles deep themes across the US-Mexico border

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Lance Larson’s feature debut uses horror tropes to tackle themes of racism, immigration and post-traumatic stress disorder

Screened at SXSW last year but still relevant given the ongoing debate about immigration in the US, an especially live issue in election year, this offers a border-set ghost story that’s haunting in more ways than one. For a start, it’s not especially gory or scary; the tone is more melancholy and guilt-freighted, offering a study of masculine and, in particular, paternal anxiety that’s aggravated by divided loyalties. The main protagonist is Angel Waters (Roberto Urbina), a Mexican-American border guard who is the head of his small patrol unit not far from El Paso.

The son of a Mexican father he never knew and a white American woman who has recently died, Angel is now devoted to his pregnant wife Hannah (Kendal Rae, achieving a lot with a thinly written part); he only wants to do the best he can for the people who cross the border every day, even if he’s seldom thanked for sometimes saving their lives. For example, one day he shouts warnings in Spanish that the river isn’t safe to a lone stranger (Julio Cesar Cedillo) he spots trying to cross, and minutes later the man is swept away.

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