EXCLUSIVE: Minimum 2 shows in single screens, 5 shows in 2 screen cinemas, 6 shows in 3-screen multiplexes - Release strategy of Tu Meri Main Tera Main Tera Tu Meri REVEALED

Two days are left for the release of Tu Meri Main Tera Main Tera Tu Meri, starring Kartik Aaryan and Ananya Panday, and the excitement is slowly building up thanks to its fresh look, youthful appeal, music and casting. The advance booking of the film commenced over the weekend and in this article, Bollywood Hungama will inform readers about the demand put forward by Dharma Productions’ in-house distribution team in front of the single-screen theatres and multiplexes. A trade source told Bollywood Hungama, “The team of Tu Meri Main Tera Main Tera Tu Meri are aware that Dhurandhar is still unstoppable and will continue to find a huge audience on Christmas, when their film will arrive in cinemas. They also know that Avatar: Fire And Ash has taken up several shows and screens. Hence, they have asked for fair and modest showcasing, keeping in mind the realities.” The source continued, “The distribution team of Tu Meri Main Tera Main Tera Tu Meri has asked for a minimum of 2 shows in theat...

Do Aur Do Pyaar (Two Plus Two Is Love) review – refreshingly nonjudgmental infidelity romcom

Vidya Balan shines in this witty remake that sees a married couple, both cheating on each other, on the verge of breaking up

The algebra of love is a multiple-choice conundrum in Shirsha Guha Thakurta’s debut, a witty remake of Azazel Jacobs’ romance The Lovers starring Debra Winger. Transporting the original story of a disaffected American couple caught up in extramarital affairs to Mumbai, Do Aur Do Pyaar often heads to the city’s beaches, whose shifting tides bring to mind the unpredictable ebb and flow of long-term relationships.

In the film, the weight of marital distance is etched on to every frame. Twelve years into their marriage, Kavya (Vidya Balan) and Ani (Pratik Gandhi) have run out of affectionate words. Revolving around allergy medicines and bin bags, their daily conversations have gone terribly stale. At the same time Kavya finds comfort in the arms of handsome photographer Vikram, played by Heroes alum Sendhil Ramamurthy, while Ani is knee deep in a committed relationship with aspiring actor Nora (Ileana D’Cruz). The film treats these romantic entanglements with a refreshing, nonjudgmental frankness, destigmatising the possibility of divorce and unshackling the concept of matrimony from its eternal promise; instead it depicts commitment as a perpetual work in progress.

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