After Saif Ali Khan, Ranveer Singh turns brand ambassador for Ajmal Perfumes, fronts ‘Aristocrat’ campaign amid Dhurandhar success

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In a significant brand move, Ranveer Singh has been announced as the new face of Ajmal Perfumes, taking over ambassadorial duties after Saif Ali Khan. The announcement was jointly made by the brand and the actor across social media platforms, marking the beginning of a fresh collaboration as Ranveer fronts the company’s latest fragrance campaign. Currently enjoying the success of Dhurandhar The Revenge, which released on March 19 and continues to perform strongly in theatres, Ranveer has also featured in a newly unveiled commercial for Ajmal Perfumes. Promoting their premium fragrance Aristocrat, the actor is seen embodying sophistication and charm in a sharply tailored suited avatar, reinforcing the brand’s emphasis on elegance and understated power.   View this post on Instagram   A post shared by Ajmal Perfumes India (@ajmalperfumesin) The campaign, built around the theme ‘Your Unseen Power’, positions ‘Aristocrat’ as a refined oudh-based fragrance with woody undertone...
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‘Demolishing democracy’: how much danger does Christian nationalism pose?

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Documentary Bad Faith looks at the history of a group trying to affect and corrupt politics under the guise of religion

Bad Faith, a new documentary on the rise of Christian nationalism in the United States, opens with an obvious, ominous scene – the storming of the Capitol on 6 January 2021 – though trained on details drowned out by the deluge of horror and easily recognizable images of chaos. That Paula White, Donald Trump’s faith adviser, led the Save America rally in a prayer to overturn the results for “a free and fair election”. That mixed among Trump flags, American flags and militia symbols were numerous banners with Christian crosses; on the steps of the Capitol, a “JESUS SAVES” sign blares mere feet from “Lock Them UP!”

The movement to overturn the 2020 election for Donald Trump was, as the documentary underscores, inextricable from a certain strain of belief in America as a fundamentally Christian nation, separation of church and state be damned. In fact, as Bad Faith argues, Christian nationalism – a political movement to shape the United States according a certain interpretation of evangelical Christianity, by vote or, more recently, by coercion – was the “galvanizing force” behind the attempted hijacking of the democratic process three years ago.

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