After Saif Ali Khan, Ranveer Singh turns brand ambassador for Ajmal Perfumes, fronts ‘Aristocrat’ campaign amid Dhurandhar success

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In a significant brand move, Ranveer Singh has been announced as the new face of Ajmal Perfumes, taking over ambassadorial duties after Saif Ali Khan. The announcement was jointly made by the brand and the actor across social media platforms, marking the beginning of a fresh collaboration as Ranveer fronts the company’s latest fragrance campaign. Currently enjoying the success of Dhurandhar The Revenge, which released on March 19 and continues to perform strongly in theatres, Ranveer has also featured in a newly unveiled commercial for Ajmal Perfumes. Promoting their premium fragrance Aristocrat, the actor is seen embodying sophistication and charm in a sharply tailored suited avatar, reinforcing the brand’s emphasis on elegance and understated power.   View this post on Instagram   A post shared by Ajmal Perfumes India (@ajmalperfumesin) The campaign, built around the theme ‘Your Unseen Power’, positions ‘Aristocrat’ as a refined oudh-based fragrance with woody undertone...
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Butterfly Tale review – kids insect story wants to take long trip south to Mexico

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Anodyne children’s picture provides some gentle entertainment once you forgive the cloying anthropomorphism

‘Is that a butterfly fairy?” asks a confused seven-year-old who watches with me, pointing to the screen at the start of this Canadian animated tale. Nope. The purple creature with a humanish face and body, dressed in a hoodie, wings poking out of its back, is in fact the film’s rendering of a monarch butterfly. The film-makers behind this have really outdone themselves with their tackily revolting anthropomorphic butterflies. Still, if you can get past mutilating a wonder of nature, the movie is a harmless and rather sweet cartoon for under-eights.

Teenager Patrick is a monarch who cannot fly because of an undeveloped wing. His dad was a big hero in the community after pecking out the eye of a fearsome eagle (he paid the price too). But because of his wing, Patrick has been banned from taking part in the annual winter migration south to Mexico. Not this year, says his overprotective mum. (The film ignores the fact that the monarchs make their incredible epic journey only once.) So, Patrick turns stowaway, hiding in the emergency food supply with his chubby caterpillar pal.

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