EXCLUSIVE: Minimum 2 shows in single screens, 5 shows in 2 screen cinemas, 6 shows in 3-screen multiplexes - Release strategy of Tu Meri Main Tera Main Tera Tu Meri REVEALED

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Two days are left for the release of Tu Meri Main Tera Main Tera Tu Meri, starring Kartik Aaryan and Ananya Panday, and the excitement is slowly building up thanks to its fresh look, youthful appeal, music and casting. The advance booking of the film commenced over the weekend and in this article, Bollywood Hungama will inform readers about the demand put forward by Dharma Productions’ in-house distribution team in front of the single-screen theatres and multiplexes. A trade source told Bollywood Hungama, “The team of Tu Meri Main Tera Main Tera Tu Meri are aware that Dhurandhar is still unstoppable and will continue to find a huge audience on Christmas, when their film will arrive in cinemas. They also know that Avatar: Fire And Ash has taken up several shows and screens. Hence, they have asked for fair and modest showcasing, keeping in mind the realities.” The source continued, “The distribution team of Tu Meri Main Tera Main Tera Tu Meri has asked for a minimum of 2 shows in theat...
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Barbie, Bridgerton and billions of pounds: how streaming – and tax breaks – fuelled the UK’s ‘Brollywood’ screen boom

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Great locations, experienced crews and juicy incentives have made UK studios increasingly attractive, and brought Hollywood stars to the unlikeliest locations. But with budgets falling and a lack of skills training, could the bubble be about to burst?

When Peter Vardy joined Calderdale council 46 years ago, his job mostly involved maintaining local parks and, later, organising the occasional firework display. But these days Vardy’s CV can truthfully boast that he has shut down roads to stage car crashes and found the perfect bridge for a fictional detective’s (fictional) suicide. The West Yorkshire borough where the 64-year-old works has become a filming hotspot, home to big-budget productions such as the Disney+ superhero series Secret Invasion and the Paramount Plus period drama A Gentleman in Moscow. Residents have spotted Hollywood stars relaxing in local restaurants – Samuel L Jackson is apparently partial to fried seafood, lemonade and tiramisu.

Since 2013, Vardy has acted as the council’s film officer; he manages applications for shoots, which back then were “few and far between”. A decade on, 2023 saw a total of 31 productions and 100 days of filming – partly because the BBC’s Happy Valley put Calderdale on the map in 2014, but largely because Hollywood has a new home. Generous tax breaks, the rise of streaming services and an ever-increasing demand for high-end TV have suddenly collided to make the UK a very attractive place to film.

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