EXCLUSIVE: Minimum 2 shows in single screens, 5 shows in 2 screen cinemas, 6 shows in 3-screen multiplexes - Release strategy of Tu Meri Main Tera Main Tera Tu Meri REVEALED

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Two days are left for the release of Tu Meri Main Tera Main Tera Tu Meri, starring Kartik Aaryan and Ananya Panday, and the excitement is slowly building up thanks to its fresh look, youthful appeal, music and casting. The advance booking of the film commenced over the weekend and in this article, Bollywood Hungama will inform readers about the demand put forward by Dharma Productions’ in-house distribution team in front of the single-screen theatres and multiplexes. A trade source told Bollywood Hungama, “The team of Tu Meri Main Tera Main Tera Tu Meri are aware that Dhurandhar is still unstoppable and will continue to find a huge audience on Christmas, when their film will arrive in cinemas. They also know that Avatar: Fire And Ash has taken up several shows and screens. Hence, they have asked for fair and modest showcasing, keeping in mind the realities.” The source continued, “The distribution team of Tu Meri Main Tera Main Tera Tu Meri has asked for a minimum of 2 shows in theat...
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Abigail review – Dracula’s daughter gets kidnapped in fun-sucking horror

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There’s some low-stakes pleasure to be had in the first half of the gory new film from the team behind Ready or Not and Scream but things fall apart disastrously

Last year’s handsome gothic horror The Last Voyage of the Demeter and bombastic Nic Cage comedy Renfield allowed Universal the opportunity to present known IP as something fresh, at least on the surface, stories involving Dracula but told in ways we hadn’t seen before. They represented a nifty marketing strategy for a back catalogue of classic monster movies but both worked better as loglines than finished films – Dracula on a boat, Dracula as a bad boss – and audiences proved as uninterested as critics, the stench of old property distracting from the promise of something new.

As the studio preps a new take on The Wolf Man with next year’s Christopher Abbott-led Wolfman and Robert Eggers’ remake of the Dracula-inspired Nosferatu, here comes Abigail, a poppy reimagining of the little-remembered 1936 horror Dracula’s Daughter. In the contemporary take, she’s a ballerina (Matilda’s Alisha Weir) who gets kidnapped by a group of unaware criminals, hired to keep her locked in a grand old house for 24 hours while ransom money is obtained. But early on, recovering addict and single mother Joey (Melissa Barrera) figures out that something is up and starts to realise that the scared little girl in their care might not be so scared after all.

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