Ugaoo welcomes Jackie Shroff as brand ambassador

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In a move as bold as it is rooted, Ugaoo — India’s #1 home gardening company — has announced beloved actor and pop culture icon Jackie Shroff as its brand ambassador. This collaboration with the well-known environmentalist marks a pivotal moment for Ugaoo as it evolves from a green brand adored by urban audiences to a cultural mainstay across India’s Tier 2 and 3 cities. Having spent a decade cultivating a greener India, Ugaoo has played a key role in shaping how urban Indians perceive and interact with nature in their everyday lives. The brand has steadily built emotional equity through a strong content-first strategy, using storytelling, community-driven campaigns, and relatable plant care content to make gardening less intimidating and more joyful for everybody. Ugaoo’s digital presence has cultivated a loyal, plant-loving community that views houseplants not just as décor, but as meaningful companions, symbols of personal growth, and tools for emotional expression. As Ugaoo enter...
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The Human Surge 3 review – hopeful odyssey of globe-trotting twentysomethings

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Eduardo Williams’ opaque sequel follows a group of twentysomethings in Sri Lanka, Peru and Taiwan with a 360-degree VR camera

Following his Locarno festival-winning experimental film The Human Surge in 2016, Argentinian director Eduardo Williams apparently couldn’t be bothered with part two – which doesn’t exist – and skips straight to number three. That’s also the opaque MO with which he operates in this similarly continent-hopping odyssey; a bleary trail of hopeful and restless peregrinations and chat from three groups of twentysomethings in Sri Lanka, Peru and Taiwan, who often stray without warning into each other’s segments while declaring things like: “I want to see maps of nearby regions and listen to the dreams of my crazy friends.”

Filmed with a 360-degree VR camera that orbits around these pilgrims, a full-blown digital-age existential crisis seems to be in force here. People bemoan bullshit jobs, parse language disparities, contemplate post-tsunami building methods in Sri Lanka. Winding their way to a possible jungle utopia, the Peruvians fret about the local hazards: maybe “mega-billionaires” are living up in the tree canopy. Less defined characters than particles in search of a fixed state, they briefly find one at the end of the forest trail. Suspended in heavenly river water, the talk turns lightly erotic as they pair off into same-sex couples.

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