After Saif Ali Khan, Ranveer Singh turns brand ambassador for Ajmal Perfumes, fronts ‘Aristocrat’ campaign amid Dhurandhar success

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In a significant brand move, Ranveer Singh has been announced as the new face of Ajmal Perfumes, taking over ambassadorial duties after Saif Ali Khan. The announcement was jointly made by the brand and the actor across social media platforms, marking the beginning of a fresh collaboration as Ranveer fronts the company’s latest fragrance campaign. Currently enjoying the success of Dhurandhar The Revenge, which released on March 19 and continues to perform strongly in theatres, Ranveer has also featured in a newly unveiled commercial for Ajmal Perfumes. Promoting their premium fragrance Aristocrat, the actor is seen embodying sophistication and charm in a sharply tailored suited avatar, reinforcing the brand’s emphasis on elegance and understated power.   View this post on Instagram   A post shared by Ajmal Perfumes India (@ajmalperfumesin) The campaign, built around the theme ‘Your Unseen Power’, positions ‘Aristocrat’ as a refined oudh-based fragrance with woody undertone...
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Motherboard review – enthralling smartphone self-portrait of family life

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Copenhagen documentary film festival
Victoria Mapplebeck’s documentary stitches 20 years’ worth of footage into a home video love letter to her son, whose whole life so far is observed

Victoria Mapplebeck is a British director and lecturer who has worked in film, video, VR, user-generated content, and with her personal, revelatory projects she’s shown a magic touch with a smartphone camera: she won a TV Bafta in 2019 for her iPhone short Missed Call, about her life as a single mum, working out her relationship with her teenage son and his absent dad. Now she has developed this into a tender, intimate, funny and entirely absorbing full-scale feature documentary, the title of which is a reference to the central circuit board on a computer – meaning perhaps both the importance of the digital equipment she’s using to record everything, and her own central importance to the computer of their own family unit, the motherboard that isn’t allowed to go wrong or take a day off.

Motherboard is essentially a home video love letter to her son Jim that crafts 20 years’ worth of footage, showing her own life and that of Jim growing surreally from a tiny baby into a fiercely opinionated, smart young adult who suddenly towers over the parent. The film lasts around 90 minutes, which is about how long the growing up process seems to take in real life for a parent. And at the same time she has to deal with exhaustion, a breast cancer diagnosis, anxiety and her own complex relationship with her father who walked out on the family when she was still young.

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