After Saif Ali Khan, Ranveer Singh turns brand ambassador for Ajmal Perfumes, fronts ‘Aristocrat’ campaign amid Dhurandhar success

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In a significant brand move, Ranveer Singh has been announced as the new face of Ajmal Perfumes, taking over ambassadorial duties after Saif Ali Khan. The announcement was jointly made by the brand and the actor across social media platforms, marking the beginning of a fresh collaboration as Ranveer fronts the company’s latest fragrance campaign. Currently enjoying the success of Dhurandhar The Revenge, which released on March 19 and continues to perform strongly in theatres, Ranveer has also featured in a newly unveiled commercial for Ajmal Perfumes. Promoting their premium fragrance Aristocrat, the actor is seen embodying sophistication and charm in a sharply tailored suited avatar, reinforcing the brand’s emphasis on elegance and understated power.   View this post on Instagram   A post shared by Ajmal Perfumes India (@ajmalperfumesin) The campaign, built around the theme ‘Your Unseen Power’, positions ‘Aristocrat’ as a refined oudh-based fragrance with woody undertone...
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Madame Web review – Marvel’s junky spin-off is a tangled mess

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Dakota Johnson lazily leads an incompetent attempt to set up a new character, made almost incoherent by last-minute changes

It was an inevitable collapse after a reign of such unwarranted length and unparalleled indulgence, superhero movies totalling eight a year during the 2010s, a lucrative yet tiresome stronghold. There were brief highlights within the flurry but such lazy overreliance left little room for other blockbuster genres to flourish and led studios to scrape barrels, giving us more and more of something we’d ultimately had enough of. Last year saw an overwhelming rejection (The Flash, Shazam 2, The Marvels, Ant-Man 3, Aquaman 2 all underperforming) and now the fallout, the first of the year doubling up as a Powerpoint presentation on what went wrong and how not to fix it.

Developed back in 2019, given a green light in 2020, filmed during 2022 and then allegedly undergoing reshoots last year, Madame Web was envisioned as a way to extend Marvel and Sony’s Spider-Man universe: a business, if not creative, sense decision after the surprise success of both Venom and Into the Spider-Verse in 2018. An elderly clairvoyant known in the comics for assisting Spider-Man is now turned into a young paramedic, played by Dakota Johnson, who doesn’t even know that Spider-Man exists, in a film desperate to pretend that it’s something it isn’t. Such confusion was on display in the launch of last year’s trailer, immediately going viral for its laughably unsure tone, convoluted plot and checked-out leading lady. Grimly aware of the sea shift, it’s now being referred to as a gritty suspense thriller in press materials with Johnson insisting during press that it’s a standalone movie in its own standalone universe.

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