After Saif Ali Khan, Ranveer Singh turns brand ambassador for Ajmal Perfumes, fronts ‘Aristocrat’ campaign amid Dhurandhar success

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In a significant brand move, Ranveer Singh has been announced as the new face of Ajmal Perfumes, taking over ambassadorial duties after Saif Ali Khan. The announcement was jointly made by the brand and the actor across social media platforms, marking the beginning of a fresh collaboration as Ranveer fronts the company’s latest fragrance campaign. Currently enjoying the success of Dhurandhar The Revenge, which released on March 19 and continues to perform strongly in theatres, Ranveer has also featured in a newly unveiled commercial for Ajmal Perfumes. Promoting their premium fragrance Aristocrat, the actor is seen embodying sophistication and charm in a sharply tailored suited avatar, reinforcing the brand’s emphasis on elegance and understated power.   View this post on Instagram   A post shared by Ajmal Perfumes India (@ajmalperfumesin) The campaign, built around the theme ‘Your Unseen Power’, positions ‘Aristocrat’ as a refined oudh-based fragrance with woody undertone...
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‘It has become a sort of silver bullet’: why are rap lyrics being put on trial?

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In compelling documentary As We Speak, a controversial legal practice that uses rap lyrics to secure convictions is explored

In September 2001, McKinley Phipps Jr, also known as the rapper Mac, was sentenced to 30 years in prison for manslaughter. It had been a year and a half since gunfire erupted outside a club where he was slated to perform in Slidell, Louisiana, resulting in the death of 19-year-old Barron Victor Jr. Phipps, then 22, maintained his innocence, and the case against him was weak – there was no gun linking him to the crime, several witnesses recanted their testimony and another person confessed to pulling the trigger. And yet, prosecutors had their trump card: Mac, a former New Orleans rap prodigy who began releasing music at the age of 13, had rapped about murder.

“Murder, murder, kill, kill”, Phipps recites in As We Speak: Rap Music on Trial, a new documentary on the criminalization of rap lyrics. Prosecutors spliced that line with one from a different song – “Pull the trigger, put a bullet in your head” – to create the portrait of a killer; Mac’s art was the evidence that DNA, solid confessions, or a missing weapon couldn’t provide. An all-white jury bought it. Phipps served over 21 years in prison before being granted clemency in 2021.

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