After Saif Ali Khan, Ranveer Singh turns brand ambassador for Ajmal Perfumes, fronts ‘Aristocrat’ campaign amid Dhurandhar success

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In a significant brand move, Ranveer Singh has been announced as the new face of Ajmal Perfumes, taking over ambassadorial duties after Saif Ali Khan. The announcement was jointly made by the brand and the actor across social media platforms, marking the beginning of a fresh collaboration as Ranveer fronts the company’s latest fragrance campaign. Currently enjoying the success of Dhurandhar The Revenge, which released on March 19 and continues to perform strongly in theatres, Ranveer has also featured in a newly unveiled commercial for Ajmal Perfumes. Promoting their premium fragrance Aristocrat, the actor is seen embodying sophistication and charm in a sharply tailored suited avatar, reinforcing the brand’s emphasis on elegance and understated power.   View this post on Instagram   A post shared by Ajmal Perfumes India (@ajmalperfumesin) The campaign, built around the theme ‘Your Unseen Power’, positions ‘Aristocrat’ as a refined oudh-based fragrance with woody undertone...
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A Kid for Two Farthings review – Carol Reed’s East End market-street caper still charms

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An array of stars portray warm-hearted Londoners in comedy pivoting around a young boy who is a sunny ancestor to Kes

Carol Reed’s 1955 film is a rich slice of gentle, sentimental comedy, adapted by Wolf Mankowitz from his own novel. It’s a little bit broad and not in the class of The Third Man or The Fallen Idol, but forthright and heartfelt, and boasting a veritable aristocracy of British character acting talent.

In the bustling world of Petticoat Lane in London’s East End, then the traditional home of the Jewish community, a shy little boy called Joe mopes and daydreams around the place; he’s played by Jonathan Ashmore, with the rather non-East-End stage-school child actor voice that was common in those days. (Ashmore left showbusiness after this one screen appearance and grew up to be a distinguished scientist.) His cheerful but careworn mum Joanna (Celia Johnson) is sadly missing her husband, Joe’s dad: he’s away chasing get-rich-quick schemes in South Africa.

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