Yash Raj Films partners with Rusk Media to develop next-generation digital entertainment IP

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On June 29, 2026, Yash Raj Films (YRF) announced a strategic investment in Rusk Media, one of India’s leading digital-first entertainment companies that specialises in original vertical storytelling IPs for Gen Z and Gen Alpha audiences. The investment backs Rusk Media’s vision to build the next generation of enduring digital IP for India and the world. Under the partnership, YRF will oversee the creative direction of original animation and vertical micro-drama IP, while Rusk Media will produce and distribute the content through its proprietary Alright! TV platform and global digital channels. The collaboration aims at fuelling YRF & Rusk Media’s shared ambition of establishing India as a creative force in the vertical entertainment economy through original IPs across animation and vertical micro-drama, distributed across Rusk Media’s proprietary Alright! TV platform and global digital channels. Akshaye Widhani, CEO, Yash Raj Films, said: “The instinct to evolve has always been ce...
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Landscapes of Resistance review – an enigmatic meditation on a life marked by Auschwitz

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This documentary by Serbian-born director Marta Popivoda is a mildly psychedelic drift into the horror of one woman’s deportation and determined survival

Much of this Serbian documentary uses a striking, mildly psychedelic technique: a super-slow dissolve between images that morph near-imperceptibly into the next. Cracks in rendered rural walls appear to shift and Balkan forest vegetation undergoes subtle mutations, as the film’s subject, nonagenarian Sofia Vujanovic, recalls her past in voiceover: one of Tito’s partisans, her wartime activities and subsequent deportation to Auschwitz. It’s as if an ineluctable force – history – is moving through the material world, warping and reshaping it.

These tectonics operate on human flesh too: Vujanovic’s Auschwitz tattoo has slipped down her forearm as the years have gone by. Purpose still weighting her words, she recounts her journey into activism: she was attracted to communism by progressive classmates in the countryside; cherrypicked as a cell leader during the second world war because being a woman allowed her to escape attention; and then sickened by taking her first life, an SS officer during a raid on a supply train. Vujanovic was then captured, tortured and shipped off into darkness in Poland, with Czechoslovak railwaymen taunting the prisoners en route: “Gas, gas!” She thought they were being sent to work at a gas-processing plant.

Landscapes of Resistance is available on True Story on 2 February.

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