After Saif Ali Khan, Ranveer Singh turns brand ambassador for Ajmal Perfumes, fronts ‘Aristocrat’ campaign amid Dhurandhar success

In a significant brand move, Ranveer Singh has been announced as the new face of Ajmal Perfumes, taking over ambassadorial duties after Saif Ali Khan. The announcement was jointly made by the brand and the actor across social media platforms, marking the beginning of a fresh collaboration as Ranveer fronts the company’s latest fragrance campaign. Currently enjoying the success of Dhurandhar The Revenge, which released on March 19 and continues to perform strongly in theatres, Ranveer has also featured in a newly unveiled commercial for Ajmal Perfumes. Promoting their premium fragrance Aristocrat, the actor is seen embodying sophistication and charm in a sharply tailored suited avatar, reinforcing the brand’s emphasis on elegance and understated power.   View this post on Instagram   A post shared by Ajmal Perfumes India (@ajmalperfumesin) The campaign, built around the theme ‘Your Unseen Power’, positions ‘Aristocrat’ as a refined oudh-based fragrance with woody undertone...

In Broad Daylight review – Hong Kong newsroom drama shines light on care home scandal

Lawrence Kwan’s film makes some insightful points about journalism while letting in a few cliches too

Here’s a solid newsroom drama inspired by a string of real-life scandals involving abuse at care homes for elderly and vulnerable people in Hong Kong. It’s a film with a fair few clunking journalism cliches, and it never quite builds momentum. But the performances are uniformly intelligent and committed, and it has some real insights too; there’s the moral outrage a reporter feels as the penny drops, and she realises that people in positions of power already know about cruelty and neglect in homes. They just haven’t had an incentive to care.

Jennifer Yu is Kay, the star investigative reporter of a Hong Kong newspaper, semi-disillusioned by the job. After a tip off, Kay goes undercover at an understaffed, overcrowded care home, pretending to be the granddaughter of an elderly resident with dementia (she fakes concern when he doesn’t recognise her). The home is a dumping ground for people with a mix of needs: elderly and young people with physical and learning disabilities, all crammed in together. Kay watches a nurse slapping residents while the home’s manager (Bowie Lam) puts on the veneer of a kind man worn down by heavy responsibilities. But you don’t have to be a star reporter to view with suspicion the way he hands out ice creams to a pair of giggling teenage girls with severe learning difficulties.

In Broad Daylight is released on 19 January in UK cinemas.

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