Akshay Kumar's Ghis Ghis Ghis is not here to win critics; it's here to hijack weddings, reels and meme pages

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There are songs that arrive with mood lighting, designer costumes, international locations, 400 background dancers, drone shots, neon frames and a marketing deck longer than the screenplay. And then there is Ghis Ghis Ghis from Welcome To The Jungle, which seems to have arrived with only one mission: Boss, speaker phaadna hai. In an industry that has become painfully obsessed with looking cool, sleek, premium, curated and Instagram-safe, Ghis Ghis Ghis feels like that one loud baraati who enters the wedding before the groom, dances with the band, argues with the dholwala, eats two plates of chaat and still becomes the most memorable person of the evening. The recently released song from Welcome To The Jungle features Akshay Kumar with Bhojpuri star Akshara Singh has clocked more than 6 million views in the past 24 hours. But the bigger story is not just the song. The bigger story is what the song represents. Bollywood has spent the last few years trying very hard to decode virality. T...
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Hrithik Roshan-led Fighter to have teasers of Akshay Kumar’s Bade Miyan Chote Miyan and Ajay Devgn starrer Shaitaan attached on big screen

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With only three days left before the release of the aerial actioner Fighter starring Hrithik Roshan, Deepika Padukone and Anil Kapoor, the excitement amongst fans for Siddharth Anand’s directorial is at an all-time high. The film is set to kick off Republic Day weekend on January 25. Amidst much anticipation, two big releases of the year, Akshay Kumar – Tiger Shroff’s Bade Miyan Chote Miyan and Ajay Devgn starrer Shaitaan will have their teasers attached to Fighter in theatres.

According to a report in Pinkvilla, a source close to the producers of Bade Miyan Chote Miyan revealed, “While the teaser is not hard attached to the prints of Fighter, the producers of BMCM – Vashu and Jackky Bhagnani - have struck a deal with the national chains as also some of the single screen associations to screen the teaser before the film or in the interval.” All the PVR-INOX screens will screen 1 minute 41-second teaser across India.

Talking about Ajay Devgn’s Shaitaan, the source further said that the upcoming film is “a supernatural thriller and the makers want to reach out to a wide section of the audience with their first teaser. It’s a tight spooky cut and has some shock element too. While digital launch will take place soon, the theatrical experience for Shaitaan teaser begins from January 25.”

Bade Miyan Chote Miyan also stars Prithviraj Sukumaran, adding another layer of intensity to this rollercoaster ride of emotions. Vashu Bhagnani and Pooja Entertainment present Bade Miyan Chote Miyan in association with AAZ films. The film is written and directed by Ali Abbas Zafar, and produced by Vashu Bhagnani, Deepshikha Deshmukh, Jackky Bhagnani, Himanshu Kishan Mehra, and Ali Abbas Zafar. The film is all set to release on Eid 2024 in April.

Meanwhile, presented by Jio Studios, Devgn Films and Panorama Studios, Shaitaan is produced by Ajay Devgn, Jyoti Deshpande, Kumar Mangat Pathak and Abhishek Pathak and directed by Vikas Bahl, it is set for theatrical release on March 8, 2024. ALSO READ: Ajay Devgn starrer supernatural thriller is titled Shaitaan; cryptic voodoo dolls haunt in FIRST poster



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