BREAKING: Max Marketing to present Zee Studios’ Marathi blockbuster Dasavatar in Malayalam, a first in Indian Cinema

In a groundbreaking move that redefines regional film exchange in India, Max Marketing has made cinematic history. The company will be presenting Zee Studios’ recent Marathi blockbuster Dasavatar for the first time ever in Malayalam cinemas — without dubbing the film into any major national language like Hindi or English. This marks a historic first in Indian cinema — where a regional film will be released directly in another regional language market, not as a Hindi or pan-India version, but as a culturally rooted cinematic experience intended for another linguistic audience. Directed by Subodh Khanolkar and produced by Ocean Film Company and Ocean Art House, Dasavatar will hit Malayalam cinema screens on November 21, 2025. This unprecedented initiative bridges India’s vibrant regional film industries in a way never attempted before. For decades, cross-regional film releases have almost always passed through a national filter — either dubbed in Hindi or adapted for pan-India audienc...

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