BREAKING: Max Marketing to present Zee Studios’ Marathi blockbuster Dasavatar in Malayalam, a first in Indian Cinema

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In a groundbreaking move that redefines regional film exchange in India, Max Marketing has made cinematic history. The company will be presenting Zee Studios’ recent Marathi blockbuster Dasavatar for the first time ever in Malayalam cinemas — without dubbing the film into any major national language like Hindi or English. This marks a historic first in Indian cinema — where a regional film will be released directly in another regional language market, not as a Hindi or pan-India version, but as a culturally rooted cinematic experience intended for another linguistic audience. Directed by Subodh Khanolkar and produced by Ocean Film Company and Ocean Art House, Dasavatar will hit Malayalam cinema screens on November 21, 2025. This unprecedented initiative bridges India’s vibrant regional film industries in a way never attempted before. For decades, cross-regional film releases have almost always passed through a national filter — either dubbed in Hindi or adapted for pan-India audienc...
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Mission Majnu, RRR, Tu Jhoothi Main Makkaar, and Shehzada in top 1000 in Netflix’s report on viewership data; find out the watch hours

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Netflix has become the streaming platform to share comprehensive viewership data and what people are watching on the platform. Kicking off ‘What We Watched: A Netflix Engagement Report’ which will be released twice a year, the streamer will be unveiling a detailed report of what the viewers have watched in six months. Amongst the Indian titles include Mission Majnu, RRR (Hindi), Tu Jhoothi Main Makkaar, Shehzada and Class Season 1 on the top 1000 list.

Mission Majnu starring Sidharth Malhotra and Rashmika Mandanna, which was released earlier in January this year, raked in 31.2 million watch hours viewership on the platform. This is followed by Ram Charan and Jr. NTR’s RRR (Hindi) which garnered 29.4 million watch hours. Season 1 of Class, an Indian adaptation of the Spanish drama Elite, not only introduced new faces to the industry but also gained 27.7 million watch hours.

#Netflix officially released numbers....[Jan-June, 2023] NON-NETFLIX MOVIES.... TOTAL HOURS VIEWED:

1 #TJMM 27.1M 2 #Shehzada 24.8M 3 #ActionHero 15.6M 4 #Gumraah 14.7M 5 #Cirkus 12.2M 6 #Mili 12M 7 #DoubleXL 9.2M 8 #Kuttey 7.3M 9 #Gangubai 7.1M 10 #YJHD 6.7M 11 #DoctorG 6.5M… pic.twitter.com/PcMr0fNUHh

— ???????????????????? ???????????????? (@filmy_view) December 13, 2023

This is followed by Ranbir Kapoor and Shraddha Kapoor starrer Tu Jhoothi Main Makkaar garnering 27.1 million watch hours; Kartik Aaryan and Kriti Sanon’s Shehzada minting 24. 8 million viewership, Ayushmann Khurrana’s An Action Hero with 15.6 million viewership and so on.

The report covers more than 18,000 titles from around the globe and nearly 100 billion hours viewed. This includes the hours viewed for every title — original and licensed — watched for over 50,000 hours; the premiere date for any Netflix TV series or film; and whether a title was available globally. ALSO READ: Rana Naidu and Chor Nikal Ke Bhaga become only Indian titles in top 500 in Netflix’s comprehensive report on viewership data with over 40 million watch hours



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