Vidya Balan named brand ambassador for Welspun’s new 360° campaign

Vidya Balan has been announced as the new brand ambassador for Welspun, a leading name in home textiles. The collaboration marks a significant moment for the brand as it sets out to expand its presence across Indian households with a fresh and relatable face at the forefront. As part of this high-impact partnership, Vidya will feature in Welspun’s upcoming 360-degree marketing campaign, aimed at highlighting the brand’s core promises—durability, comfort, innovation, and daily relevance across its extensive home textile range. The campaign will include brand films and promotional content designed to connect with consumers across both urban and rural India. Speaking about the association, Saumil Mehta, president & business head of domestic home textile at Welspun Global Brands, said, “Welspun’s vision of ‘Har Ghar Welspun’ is about making trusted quality accessible to every Indian home. As millions of consumers move from unbranded to branded choices, we see a powerful opportunity t...

Old Dads review – Bill Burr’s angry, unfunny Netflix comedy

The comedian makes his directorial debut with a bitter misfire about three older fathers railing against political correctness

Judd Apatow has spent much of the twenty-first century showing America how dudes become men, his films built coming-of-age-like narratives for overgrown juveniles well into legal adulthood. In Knocked Up, Seth Rogen and Paul Rudd respectively modeled irresponsibility for twenty and thirtysomethings, and with This is 40, Rudd’s character stared down the barrel of middle age; in all cases, they arrived at the crucial realization that they need to stop clinging to vestiges of immaturity so they can provide for the people they care about. For these schlubs, the desire to stay young forever meant smoking weed during the daytime, bumping Wu-Tang with your friends and going to rock shows without getting your wife’s permission. For an ensemble in their 50s, however, rejecting the onward march of time becomes a far dicier proposition.

In Bill Burr’s dire directorial debut Old Dads, our boys Jack (Burr), Connor (Bobby Cannavale), and Mike (Bokeem Woodbine) mostly pine for the past as a golden age when they could get away with anything, before wokeness came in and started pussifying all the alpha males. They literally deal in masculine nostalgia, as the cofounders of a throwback jersey retailer they’ve just sold to a dweeby millennial CEO (Miles Robbins) who will soon use cancel culture to oust them after they’re caught on a mic deadnaming Caitlyn Jenner. Fresh out of a job and each saddled with the duties of a different stage of parenthood, they must adapt or face the prospect of a long, cold and lonely future, a greying Apatovian rehash right down to the wake-up-call Vegas road trip nicked from Knocked Up’s second act. Of course they’ll get their collective act together, but they will not be happy about it, and as they continue to rail against a tolerant present they eventually succumb to rather than accept, neither will we.

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