YRF to keep Hrithik Roshan & Jr NTR away from each other for War 2 promotions!

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Yash Raj Films have always deployed unique strategies to spike audience interest while promoting the YRF Spy Universe movies. We have learnt that since War 2 will see the first ever on-screen moment of Hrithik Roshan & Jr NTR coming together, YRF will keep them away from each other during promotions so that the experience of them ruthlessly fighting each other is served to the maximum to audience. “Hrithik & Jr NTR will be promoting War 2 separately and all plans have been made keeping in mind that they would never share the stage together, never be in any promotional video together pre-release and never seen with each other. Hrithik and Jr NTR coming together is a once in a lifetime cinematic moment in Indian cinema and there will be a bloody carnage on the big screen. YRF is clear that the audience should first experience this rivalry before they see the two promote with camaraderie. They want to deliver the best movie-watching experience to people by preserving the conflict...
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Bollywood Hungama OTT India Fest Day 2: Richa Chadha and Sanya Malhotra advocate for sex education over sex censorship; Richa says, “If porn is a problem, then you are offering free data to a country that doesn’t have sex education”

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Bollywood Hungama, the prominent entertainment platform in India, has launched its two-day OTT India Fest in Mumbai. The festival included a wide range of activities such as panel discussions, fireside chats, masterclasses, workshops, and an award ceremony celebrating talents in the OTT entertainment sector. The inaugural day of the fest began with an insightful panel discussion on the growing OTT landscape in India, involving key experts and influencers from the industry. During a session, Bollywood actress Richa Chadha and Sanya Malhotra urged for sex education in India.

During the sessions, Richa Chadha addressed a vital issue associated with OTT content, stating, “If porn is a problem, then you are offering free data to a country that doesn’t have sex education, what’s going to happen.”

She further added, “I feel this is the problem that there is an overstimulated culture.” The actress also said, “I don’t know if we need sex censorship as much as we need sex education. First of all, we need for the country to be okay to talk about sex because its not like its not happening and its not like it will go away. Its not going to go away. That’s how we got here.”

Sanya Malhotra concurred with Richa’s perspective, emphasizing the importance of fostering sex education as opposed to excessive censorship. She said, “I think as Richa said, this country needs more sex education than sex censorship and we are not doing something that is not already out there. There are Hollywood movies and international film which are already there on OTT and for people to consume. But I also truly believe if a script doesn’t require it, because sometimes people also use it like, ‘Oh this worked in the other film, so we should put this in our film too,’ even if its not fit for the character or for the story, just as a selling point. That shouldn’t happen.”

The Bollywood Hungama OTT India Fest, in association with Cinema Waale Film and Television Productions LLP and Across Media Solutions, held on the 18th & 19th of October 2023 at Taj Lands End, Mumbai were Presented by Sonata Poze, powered by TVS Jupiter and Kheloyar, Driven-by JK Tyre Blaze Rydr, alongside Matchmaking partner Bharat Matrimony, Stylish Audio partner Skullcandy, Banking partner Bank of Baroda, Healthcare partner Fujifilm Healthcare, True Chocolate partner Smoor, Astrology partner Astroyogi, Wellness Partner HCG hospitals, Cricketing Partner Metashot in association with Festival partners Satvik, Snacking partner Special Choice, Outdoor partner Bright Outdoor Media, Radio partner Radio City, and celebration partners Johnnie Walker and Heineken Silver.

Also Read: Trailer of RiAliTY: Richa Chadha and Ali Fazal give a sneak peek into their wedding documentary



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