After Saif Ali Khan, Ranveer Singh turns brand ambassador for Ajmal Perfumes, fronts ‘Aristocrat’ campaign amid Dhurandhar success

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In a significant brand move, Ranveer Singh has been announced as the new face of Ajmal Perfumes, taking over ambassadorial duties after Saif Ali Khan. The announcement was jointly made by the brand and the actor across social media platforms, marking the beginning of a fresh collaboration as Ranveer fronts the company’s latest fragrance campaign. Currently enjoying the success of Dhurandhar The Revenge, which released on March 19 and continues to perform strongly in theatres, Ranveer has also featured in a newly unveiled commercial for Ajmal Perfumes. Promoting their premium fragrance Aristocrat, the actor is seen embodying sophistication and charm in a sharply tailored suited avatar, reinforcing the brand’s emphasis on elegance and understated power.   View this post on Instagram   A post shared by Ajmal Perfumes India (@ajmalperfumesin) The campaign, built around the theme ‘Your Unseen Power’, positions ‘Aristocrat’ as a refined oudh-based fragrance with woody undertone...
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The Tower review – apocalyptic lockdown horror goes into the dark, deadly void

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This tale of a tower block enveloped in nothingness, and the terrible things its residents do to survive, starts grim and just gets grimmer … and grimmer

At the beginning of this remorselessly bleak apocalyptic nightmare, the residents of a tower block in Paris wake up to find the world outside has disappeared. “There is no outdoors,” marvels one man. In its place is a vast black nothingness that swallows up everything and anyone that enters it. About five minutes in, you might start thinking about the plot holes, which feel as gaping as the void’s blackness. Such as, how is that the flats still have electricity? What is making the TVs flicker like it’s the 1980s? Why hasn’t the building been sucked into the abyss?

Actually, these questions are a pleasant distraction from the film’s grim vision of how low humanity can sink. Its writer and director, the novelist and film-maker Guillaume Nicloux, clearly subscribes to a Hobbesian view that, in the event of society breaking down, we’ll all be boiling each other’s fleshy parts in 15 minutes flat. The residents in the block, quickly realising that nobody is coming to save them, begin to organise themselves into alliances to ration food and water – “It’s going to get ugly fast,” mutters someone darkly. Five months down the line, they are pallid, haggard and greasy-haired. It took me a couple of seconds for the penny to drop when I saw dogs and cats in cages on the counters in kitchens. Life in the block is lawless, run by competing gangs trading in pet meat.

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