EXCLUSIVE: Minimum 2 shows in single screens, 5 shows in 2 screen cinemas, 6 shows in 3-screen multiplexes - Release strategy of Tu Meri Main Tera Main Tera Tu Meri REVEALED

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Two days are left for the release of Tu Meri Main Tera Main Tera Tu Meri, starring Kartik Aaryan and Ananya Panday, and the excitement is slowly building up thanks to its fresh look, youthful appeal, music and casting. The advance booking of the film commenced over the weekend and in this article, Bollywood Hungama will inform readers about the demand put forward by Dharma Productions’ in-house distribution team in front of the single-screen theatres and multiplexes. A trade source told Bollywood Hungama, “The team of Tu Meri Main Tera Main Tera Tu Meri are aware that Dhurandhar is still unstoppable and will continue to find a huge audience on Christmas, when their film will arrive in cinemas. They also know that Avatar: Fire And Ash has taken up several shows and screens. Hence, they have asked for fair and modest showcasing, keeping in mind the realities.” The source continued, “The distribution team of Tu Meri Main Tera Main Tera Tu Meri has asked for a minimum of 2 shows in theat...
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The Tower review – apocalyptic lockdown horror goes into the dark, deadly void

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This tale of a tower block enveloped in nothingness, and the terrible things its residents do to survive, starts grim and just gets grimmer … and grimmer

At the beginning of this remorselessly bleak apocalyptic nightmare, the residents of a tower block in Paris wake up to find the world outside has disappeared. “There is no outdoors,” marvels one man. In its place is a vast black nothingness that swallows up everything and anyone that enters it. About five minutes in, you might start thinking about the plot holes, which feel as gaping as the void’s blackness. Such as, how is that the flats still have electricity? What is making the TVs flicker like it’s the 1980s? Why hasn’t the building been sucked into the abyss?

Actually, these questions are a pleasant distraction from the film’s grim vision of how low humanity can sink. Its writer and director, the novelist and film-maker Guillaume Nicloux, clearly subscribes to a Hobbesian view that, in the event of society breaking down, we’ll all be boiling each other’s fleshy parts in 15 minutes flat. The residents in the block, quickly realising that nobody is coming to save them, begin to organise themselves into alliances to ration food and water – “It’s going to get ugly fast,” mutters someone darkly. Five months down the line, they are pallid, haggard and greasy-haired. It took me a couple of seconds for the penny to drop when I saw dogs and cats in cages on the counters in kitchens. Life in the block is lawless, run by competing gangs trading in pet meat.

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