EXCLUSIVE: Minimum 2 shows in single screens, 5 shows in 2 screen cinemas, 6 shows in 3-screen multiplexes - Release strategy of Tu Meri Main Tera Main Tera Tu Meri REVEALED

Two days are left for the release of Tu Meri Main Tera Main Tera Tu Meri, starring Kartik Aaryan and Ananya Panday, and the excitement is slowly building up thanks to its fresh look, youthful appeal, music and casting. The advance booking of the film commenced over the weekend and in this article, Bollywood Hungama will inform readers about the demand put forward by Dharma Productions’ in-house distribution team in front of the single-screen theatres and multiplexes. A trade source told Bollywood Hungama, “The team of Tu Meri Main Tera Main Tera Tu Meri are aware that Dhurandhar is still unstoppable and will continue to find a huge audience on Christmas, when their film will arrive in cinemas. They also know that Avatar: Fire And Ash has taken up several shows and screens. Hence, they have asked for fair and modest showcasing, keeping in mind the realities.” The source continued, “The distribution team of Tu Meri Main Tera Main Tera Tu Meri has asked for a minimum of 2 shows in theat...

It Lives Inside review – standard-issue schlock horror has its moments

This Indian American monster movie has interesting touches of cultural specificity but it’s a mostly familiar formula

There’s a swirl of the old and the new in the hokey pre-Halloween horror It Lives Inside, a balance that could have benefited from a lot more of the latter because when the first-time director Bishal Dutta does try to add freshness to the familiarity of formula, he manages to carve his film its own place within two overstuffed subgenres, flashes of intrigue as he veers between schlocky curse and even schlockier monster movie.

A wide-releasing horror film centered on an Indian American teenager already gives the film a certain distinction. Dutta, also acting as writer, tries to thread themes of assimilation and identity through a predictable procession of mostly ineffective jump scares and slightly more effective set pieces, the film working better when it’s trying to chill rather than shock. Never Have I Ever and Missing’s Megan Suri plays Samidha, or Sam as she prefers to be called, a girl trying to fit in at a predominantly white high school despite her mother keenly trying to keep traditions an integral part of her life. It’s led to a distance from her other Indian American friend, Tamira and, like Heathers and Fright Night before it, explores that interesting fracture of leaving one friend behind to climb higher socially.

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