EXCLUSIVE: Raid 2 distributors request cinemas to avoid Tuesday 99 offer for Ajay Devgn-starrer and to continue with popular pricing in the weekdays

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The Ajay Devgn-starrer Raid 2 has taken a solid start, collecting Rs. 19.71 crores. The opening day number was a surprise as the industry expected the film to open under Rs. 15 crores. It held very well on the second day as well and it is now all set to collect nearly Rs. 70 crores in its four-day weekend. Realizing that the film will hold strongly even on the weekdays, the distributors have taken a significant step, Bollywood Hungama has learned. Yesterday, the distributors of Raid 2 mailed exhibitors throughout the country with a request. A trade source told Bollywood Hungama, “The distributors first thanked their exhibition partners for their support in playing the film. They also informed that Raid 2 is doing exceedingly well in all the territories of the country. They then made two requests. Firstly, they asked them to not drop the prices to normal on weekdays. Raid 2 is playing with popular pricing on the weekdays and cinemas...
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It Lives Inside review – standard-issue schlock horror has its moments

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This Indian American monster movie has interesting touches of cultural specificity but it’s a mostly familiar formula

There’s a swirl of the old and the new in the hokey pre-Halloween horror It Lives Inside, a balance that could have benefited from a lot more of the latter – because when the first-time director Bishal Dutta does try to add freshness to the familiarity of formula, he manages to carve his film its own place within two overstuffed subgenres, flashes of intrigue as he veers between schlocky curse and even schlockier monster movie.

A wide-releasing horror film centered on an Indian American teenager already gives the film a certain distinction. Dutta, also acting as writer, tries to thread themes of assimilation and identity through a predictable procession of mostly ineffective jump scares and slightly more effective set pieces, the film working better when it’s trying to chill rather than shock. Never Have I Ever and Missing’s Megan Suri plays Samidha, or Sam as she prefers to be called, a girl trying to fit in at a predominantly white high school despite her mother keenly trying to keep traditions an integral part of her life. It’s led to a distance from her other Indian American friend, Tamira and, like Heathers and Fright Night before it, explores that interesting fracture of leaving one friend behind to climb higher socially.

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