After Saif Ali Khan, Ranveer Singh turns brand ambassador for Ajmal Perfumes, fronts ‘Aristocrat’ campaign amid Dhurandhar success

In a significant brand move, Ranveer Singh has been announced as the new face of Ajmal Perfumes, taking over ambassadorial duties after Saif Ali Khan. The announcement was jointly made by the brand and the actor across social media platforms, marking the beginning of a fresh collaboration as Ranveer fronts the company’s latest fragrance campaign. Currently enjoying the success of Dhurandhar The Revenge, which released on March 19 and continues to perform strongly in theatres, Ranveer has also featured in a newly unveiled commercial for Ajmal Perfumes. Promoting their premium fragrance Aristocrat, the actor is seen embodying sophistication and charm in a sharply tailored suited avatar, reinforcing the brand’s emphasis on elegance and understated power.   View this post on Instagram   A post shared by Ajmal Perfumes India (@ajmalperfumesin) The campaign, built around the theme ‘Your Unseen Power’, positions ‘Aristocrat’ as a refined oudh-based fragrance with woody undertone...

It Lives Inside review – standard-issue schlock horror has its moments

This Indian American monster movie has interesting touches of cultural specificity but it’s a mostly familiar formula

There’s a swirl of the old and the new in the hokey pre-Halloween horror It Lives Inside, a balance that could have benefited from a lot more of the latter because when the first-time director Bishal Dutta does try to add freshness to the familiarity of formula, he manages to carve his film its own place within two overstuffed subgenres, flashes of intrigue as he veers between schlocky curse and even schlockier monster movie.

A wide-releasing horror film centered on an Indian American teenager already gives the film a certain distinction. Dutta, also acting as writer, tries to thread themes of assimilation and identity through a predictable procession of mostly ineffective jump scares and slightly more effective set pieces, the film working better when it’s trying to chill rather than shock. Never Have I Ever and Missing’s Megan Suri plays Samidha, or Sam as she prefers to be called, a girl trying to fit in at a predominantly white high school despite her mother keenly trying to keep traditions an integral part of her life. It’s led to a distance from her other Indian American friend, Tamira and, like Heathers and Fright Night before it, explores that interesting fracture of leaving one friend behind to climb higher socially.

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