After Saif Ali Khan, Ranveer Singh turns brand ambassador for Ajmal Perfumes, fronts ‘Aristocrat’ campaign amid Dhurandhar success

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In a significant brand move, Ranveer Singh has been announced as the new face of Ajmal Perfumes, taking over ambassadorial duties after Saif Ali Khan. The announcement was jointly made by the brand and the actor across social media platforms, marking the beginning of a fresh collaboration as Ranveer fronts the company’s latest fragrance campaign. Currently enjoying the success of Dhurandhar The Revenge, which released on March 19 and continues to perform strongly in theatres, Ranveer has also featured in a newly unveiled commercial for Ajmal Perfumes. Promoting their premium fragrance Aristocrat, the actor is seen embodying sophistication and charm in a sharply tailored suited avatar, reinforcing the brand’s emphasis on elegance and understated power.   View this post on Instagram   A post shared by Ajmal Perfumes India (@ajmalperfumesin) The campaign, built around the theme ‘Your Unseen Power’, positions ‘Aristocrat’ as a refined oudh-based fragrance with woody undertone...
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‘Everything became a lie, a performance’ – Werner Herzog on Soviet Russia

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The German director is championing Georgian film-maker Rezo Gigineishvili’s movie about the dying days of the USSR. But, he says, he won’t be drawn into contemporary political debates

What was Stalin like when he was ill? Did he have stomach pains? Did it make him sad? In Rezo Gigineishvili’s film Patient #1, a frail communist leader in the 1980s Soviet Union seeks urgent answers to these questions as he feels his life slipping from him. But the comrade he calls from his hospital bed provides no reassurance: Stalin was never ill, he was only ever strong.

Spurred on to live up to the dictator they called the Man of Steel, the general secretary brushes off his doctors’ concerns and orders to be driven to the Kremlin. But he dozes off before his limousine starts rolling, and the motorcade merely circles the hospital grounds: a melancholy image of a Russian empire locked in ever-repeating cycles of history.

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