After Saif Ali Khan, Ranveer Singh turns brand ambassador for Ajmal Perfumes, fronts ‘Aristocrat’ campaign amid Dhurandhar success

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In a significant brand move, Ranveer Singh has been announced as the new face of Ajmal Perfumes, taking over ambassadorial duties after Saif Ali Khan. The announcement was jointly made by the brand and the actor across social media platforms, marking the beginning of a fresh collaboration as Ranveer fronts the company’s latest fragrance campaign. Currently enjoying the success of Dhurandhar The Revenge, which released on March 19 and continues to perform strongly in theatres, Ranveer has also featured in a newly unveiled commercial for Ajmal Perfumes. Promoting their premium fragrance Aristocrat, the actor is seen embodying sophistication and charm in a sharply tailored suited avatar, reinforcing the brand’s emphasis on elegance and understated power.   View this post on Instagram   A post shared by Ajmal Perfumes India (@ajmalperfumesin) The campaign, built around the theme ‘Your Unseen Power’, positions ‘Aristocrat’ as a refined oudh-based fragrance with woody undertone...
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It’s a rap: what are the greatest hip-hop movies?

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The genre, which turns 50 this month, has led to surprisingly few movies but the best include a black-and-white comedy and a starry documentary

Fifty years ago, on 11 August 1973, a young woman named Cindy Campbell hosted a small party in the Bronx. Her brother DJ Kool Herc was spinning some records, using two turntables to loop a breakbeat. That moment is said to have given birth to hip-hop. No one made a movie about it.

The landscape for hip-hop movies is starved, all things considered. We’re talking about a musical genre, currently celebrating its golden anniversary, where the aspirational stories of overcoming struggle and systemic oppression, building community and, eventually, dominating pop culture, are rarely told on the big screen.

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