After Saif Ali Khan, Ranveer Singh turns brand ambassador for Ajmal Perfumes, fronts ‘Aristocrat’ campaign amid Dhurandhar success

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In a significant brand move, Ranveer Singh has been announced as the new face of Ajmal Perfumes, taking over ambassadorial duties after Saif Ali Khan. The announcement was jointly made by the brand and the actor across social media platforms, marking the beginning of a fresh collaboration as Ranveer fronts the company’s latest fragrance campaign. Currently enjoying the success of Dhurandhar The Revenge, which released on March 19 and continues to perform strongly in theatres, Ranveer has also featured in a newly unveiled commercial for Ajmal Perfumes. Promoting their premium fragrance Aristocrat, the actor is seen embodying sophistication and charm in a sharply tailored suited avatar, reinforcing the brand’s emphasis on elegance and understated power.   View this post on Instagram   A post shared by Ajmal Perfumes India (@ajmalperfumesin) The campaign, built around the theme ‘Your Unseen Power’, positions ‘Aristocrat’ as a refined oudh-based fragrance with woody undertone...
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Chuck Chuck Baby review – whimsy and realism combine in big-hearted romance

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Louise Brealey is put-upon Helen, a chicken factory worker who gets a second chance at love, in Pugh’s generous and gritty film

Here’s a rousing empowerment-anthem of a movie that’s not afraid to paint its romance plotline in big, bold brushstrokes; occasionally it overdoes things but the rush of emotion carries everything along in its path, helped by the deployment of radio-friendly standards by Neil Diamond and the like that turns the film into an impromptu musical and allows writer-director Janis Pugh to stage (relatively) elaborate dance sequences and big emotional scenes.

The central figure is put-upon chicken-processing factory worker Helen (played by Louise Brealey) who has a complicated domestic situation: she lives in the same crummy terrace as her oafish husband Gary, from whom she is separated but seemingly not actually divorced, and shares the place with his new, much younger, girlfriend Amy (Emily Fairn) and their newly arrived baby. Also on the premises is Gary’s terminally ill mother Gwen (Sorcha Cusack), for whom Helen acts a carer but is the quasi-maternal figure that Helen appears to long for. There’s also a rowdy Greek chorus of Helen’s fellow factory workers who are perhaps designed as a counterpoint to Helen’s introverted, clenched unhappiness, at least at first.

Chuck Chuck Baby screened at the Edinburgh film festival

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