Prerna Arora, Zee Studios & Keerthan unite for Kiran Abbavaram’s grand mytho-fantasy

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The stage is set for what promises to be one of the most ambitious mytho-fantasy spectacles in Indian cinema. Zee Studios’ Umesh Kr Bansal and producer Prerna Arora have officially joined hands with creator, co-producer and writer Keerthan for an untitled epic mythological fantasy starring Kiran Abbavaram in the lead. While the title remains tightly under wraps, the scale and vision of the project have already generated strong industry buzz. Pre-production is underway in full swing for the Telugu-Hindi bilingual, and the makers have initiated the search for a powerful female lead opposite Kiran Abbavaram, a character said to play a pivotal role in the film’s mythological universe. The film is being mounted on a grand scale, blending mythology, fantasy and cutting-edge visual effects. Creator-writer Keerthan, who has carved a niche for himself in the advertising world with visually compelling storytelling, has begun intensive preparation for the film’s large-scale, VFX-driven mytholo...
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‘It’s unsustainable’: can Hollywood survive without transformation?

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Despite the success of Barbenheimer, the industry faces strikes, AI concerns and an untenable situation for those not at the top

It was a pink mushroom cloud that even enveloped the White House. “Did you see Barbie or Oppenheimer this weekend?” a reporter asked the press secretary, Karine Jean-Pierre. She replied: “I knew I was going to get that question. I did not. But heard that it did very well.”

Both films did very well: Barbie collected $162m in ticket sales while Oppenheimer, about the father of the atom bomb, earned $82.4m. It was comfortably the best weekend at the domestic box office since the coronavirus pandemic. But when future historians come to study the “Barbenheimer” phenomenon, they may still have a question: was this the dawn of a Hollywood renaissance or glorious last stand of an industry in decline?

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