EXCLUSIVE: Minimum 2 shows in single screens, 5 shows in 2 screen cinemas, 6 shows in 3-screen multiplexes - Release strategy of Tu Meri Main Tera Main Tera Tu Meri REVEALED

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Two days are left for the release of Tu Meri Main Tera Main Tera Tu Meri, starring Kartik Aaryan and Ananya Panday, and the excitement is slowly building up thanks to its fresh look, youthful appeal, music and casting. The advance booking of the film commenced over the weekend and in this article, Bollywood Hungama will inform readers about the demand put forward by Dharma Productions’ in-house distribution team in front of the single-screen theatres and multiplexes. A trade source told Bollywood Hungama, “The team of Tu Meri Main Tera Main Tera Tu Meri are aware that Dhurandhar is still unstoppable and will continue to find a huge audience on Christmas, when their film will arrive in cinemas. They also know that Avatar: Fire And Ash has taken up several shows and screens. Hence, they have asked for fair and modest showcasing, keeping in mind the realities.” The source continued, “The distribution team of Tu Meri Main Tera Main Tera Tu Meri has asked for a minimum of 2 shows in theat...
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‘It’s unsustainable’: can Hollywood survive without transformation?

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Despite the success of Barbenheimer, the industry faces strikes, AI concerns and an untenable situation for those not at the top

It was a pink mushroom cloud that even enveloped the White House. “Did you see Barbie or Oppenheimer this weekend?” a reporter asked the press secretary, Karine Jean-Pierre. She replied: “I knew I was going to get that question. I did not. But heard that it did very well.”

Both films did very well: Barbie collected $162m in ticket sales while Oppenheimer, about the father of the atom bomb, earned $82.4m. It was comfortably the best weekend at the domestic box office since the coronavirus pandemic. But when future historians come to study the “Barbenheimer” phenomenon, they may still have a question: was this the dawn of a Hollywood renaissance or glorious last stand of an industry in decline?

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