EXCLUSIVE: Awarapan 2 sparks distributor frenzy; Dharma, Zee Studios, AA Films and others meet Mukesh Bhatt for theatrical rights

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Awarapan (2007) underperformed at the box office during its theatrical run but went on to achieve cult status over the years, thanks to its unforgettable soundtrack, touching storyline, memorable dramatic and action moments and, of course, Emraan Hashmi in an intense, never-seen-before avatar. As a result, the trade and industry are confident about the prospects of Awarapan 2. Last week, some of the biggest distributors in the Hindi film industry were seen at the Vishesh Films office, keen to acquire the film’s all-India theatrical rights. A trade source told Bollywood Hungama, “You name it and that distributor was seen at the Vishesh Films office last week – be it Zee Studios, Anil Thadani’s AA Films, Pen Marudhar, Jio Studios, Star Studio18, Cinepolis, etc. That’s not all. Dharma Productions, which now has its own distribution arm, also met Mukesh Bhatt. Lastly, Ananya Birla’s Birla Studios plans to not only produce but also distribute films in the future. Their representative also ...
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‘It’s unsustainable’: can Hollywood survive without transformation?

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Despite the success of Barbenheimer, the industry faces strikes, AI concerns and an untenable situation for those not at the top

It was a pink mushroom cloud that even enveloped the White House. “Did you see Barbie or Oppenheimer this weekend?” a reporter asked the press secretary, Karine Jean-Pierre. She replied: “I knew I was going to get that question. I did not. But heard that it did very well.”

Both films did very well: Barbie collected $162m in ticket sales while Oppenheimer, about the father of the atom bomb, earned $82.4m. It was comfortably the best weekend at the domestic box office since the coronavirus pandemic. But when future historians come to study the “Barbenheimer” phenomenon, they may still have a question: was this the dawn of a Hollywood renaissance or glorious last stand of an industry in decline?

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