Prime Video and Amazon MX Player merge to create India’s biggest streaming platform with free and paid content

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In a major development in India’s streaming landscape, Prime Video has announced the integration of Amazon MX Player into its platform, creating what the company calls India’s largest streaming service for exclusive originals across free and paid entertainment. The move will bring together Prime Video’s premium subscription-based content library with Amazon MX Player’s extensive ad-supported content offering, giving viewers access to a wider range of entertainment under one unified destination. The combined platform will span Subscription Video on Demand (SVOD), Advertising Video on Demand (AVOD), Transactional Video on Demand (TVOD), and add-on subscriptions. The integration comes after Amazon acquired certain MX Player assets in 2024 and merged them with Amazon miniTV to create Amazon MX Player. The service rapidly expanded its reach through local originals, reality programming, micro-dramas and dubbed international content. With the latest merger, Prime members will now have access...
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I survived the Barbie-Oppenheimer double-bill and I don’t recommend it

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The internet has become transfixed with the idea of watching Greta Gerwig’s bubblegum comedy next to Christopher Nolan’s dark drama but it proved to be a nightmarish combo

Few things have caught the public imagination in recent years quite like the concept of Barbenheimer. When Warner Bros scheduled the release of Barbie to run in direct opposition to that of Oppenheimer, directed by embittered former employee Christopher Nolan, the natural response was to pick a side. Both films were so diametrically opposed, after all, that the competition took on a slightly tribal air. Just who do you stand for? Drama or comedy? Joy or fear? Female empowerment or the death of tens of thousands of Japanese civilians?

But then something bizarre happened. Instead of picking just one film, people started latching onto the idea of seeing Barbie and Oppenheimer together, on the same day, as part of a wildly incongruous double bill. Tom Cruise said he was going to do it. Greta Gerwig posed with tickets to both. Despite spending the last few weeks looking palpably baffled by having to play 400 tinpot YouTube parlour games just to promote his movie, Christopher Nolan also seemed fairly into the idea as well. A rising tide lifts all boats, after all.

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