Ranbir Kapoor's ARKS launches its first fragrance 'ARKS Day', expanding into the world of scents

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Ranbir Kapoor’s premium lifestyle brand, ARKS, has taken a significant stride beyond fashion and footwear with the launch of its debut fragrance—ARKS Day. Known for redefining everyday essentials through the lens of minimalism and quiet confidence, ARKS now explores the world of fine fragrances, marking a new chapter in its evolving identity. ARKS Day is designed as the finishing touch to one’s daily ensemble— “the final, invisible layer before you step out the door.” Gender-inclusive and timeless, the fragrance embodies ARKS' signature ethos of subtle sophistication. It opens with a fresh citrusy burst, layered with warm woody undertones, and settles into a musky finish—mirroring the brand’s philosophy of balance, simplicity, and inner strength. “ARKS Day brings back a lot of memories from my childhood—the places I felt drawn to, the people who made me feel at home. We wanted to capture that essence in this first bottle. It's familiar, grounding, and made for those who carry...
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Hrithik Roshan signed as new brand ambassador for MobilTM

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MobilTM, a global leader in lubrication technology innovation, today announced Bollywood actor Hrithik Roshan as its new brand ambassador. Well-known for his confidence and unrivalled energy, Hrithik emerged as the obvious choice to highlight Mobil’s brand values of driving human progress, building confidence, and enabling customers to unlock their true potential.

Announcing the partnership, Vipin Rana, CEO, ExxonMobil Lubricants Pvt Ltd, said, “We are excited to partner with Hrithik Roshan for our Mobil lubricants in India. We believe his personality will resonate well with trade partners and consumers to feel confident about what Mobil can deliver to serve India’s lubrication needs”.

Commenting on the brand association, actor Hrithik Roshan said, “I am really looking forward to partnering with Mobil and its trusted brand name that is recognized world over. I strongly believe that confidence is the real driving force of champions to make a difference to people’s lives and the community, and this is what the Mobil brand is all about”.

Mobil had earlier partnered with Hrithik Roshan’s action thriller Vikram Vedha which reiterated the message that prioritizing one’s wellness by making the right choices was important.

For more than a century, Mobil has been serving the world’s lubrication needs as a technology leader and trusted partner. Mobil products are engineered to help consumers get outstanding engine performance and protection for their cars, trucks, and motorcycles. For businesses, Mobil has helped customers around the world – and in every industry – to reduce costs, improve productivity and enhance equipment efficiency. ALSO READ: IIFA Awards 2023: Hrithik Roshan gives a heartfelt speech after he receives Best Actor award for Vikram Vedha



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