Preity Zinta approaches Bombay High Court to take down AI deepfake content; next hearing scheduled on July 6

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Actor Preity Zinta has approached the Bombay High Court seeking the removal of AI-generated deepfake videos, morphed images and other unauthorised content featuring her from social media and online platforms. The actress has also sought an injunction to prevent the publication and circulation of such content in the future. The matter came up for hearing before a single bench of Justice Madhav Jamdar on Friday. After hearing preliminary submissions, the court directed the parties, including the online platforms concerned, to work out a mechanism for taking down the allegedly offending material. The matter has now been listed for further hearing on July 6. Preity Zinta seeks removal of AI-generated content In her civil suit, Preity Zinta has referred to multiple instances of AI-generated deepfakes, morphed visuals and chatbot-style interactions that allegedly use her likeness without authorisation. According to the plea, the actress has sought urgent directions from the Bombay High Cour...
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Hrithik Roshan signed as new brand ambassador for MobilTM

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MobilTM, a global leader in lubrication technology innovation, today announced Bollywood actor Hrithik Roshan as its new brand ambassador. Well-known for his confidence and unrivalled energy, Hrithik emerged as the obvious choice to highlight Mobil’s brand values of driving human progress, building confidence, and enabling customers to unlock their true potential.

Announcing the partnership, Vipin Rana, CEO, ExxonMobil Lubricants Pvt Ltd, said, “We are excited to partner with Hrithik Roshan for our Mobil lubricants in India. We believe his personality will resonate well with trade partners and consumers to feel confident about what Mobil can deliver to serve India’s lubrication needs”.

Commenting on the brand association, actor Hrithik Roshan said, “I am really looking forward to partnering with Mobil and its trusted brand name that is recognized world over. I strongly believe that confidence is the real driving force of champions to make a difference to people’s lives and the community, and this is what the Mobil brand is all about”.

Mobil had earlier partnered with Hrithik Roshan’s action thriller Vikram Vedha which reiterated the message that prioritizing one’s wellness by making the right choices was important.

For more than a century, Mobil has been serving the world’s lubrication needs as a technology leader and trusted partner. Mobil products are engineered to help consumers get outstanding engine performance and protection for their cars, trucks, and motorcycles. For businesses, Mobil has helped customers around the world – and in every industry – to reduce costs, improve productivity and enhance equipment efficiency. ALSO READ: IIFA Awards 2023: Hrithik Roshan gives a heartfelt speech after he receives Best Actor award for Vikram Vedha



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