After Saif Ali Khan, Ranveer Singh turns brand ambassador for Ajmal Perfumes, fronts ‘Aristocrat’ campaign amid Dhurandhar success

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In a significant brand move, Ranveer Singh has been announced as the new face of Ajmal Perfumes, taking over ambassadorial duties after Saif Ali Khan. The announcement was jointly made by the brand and the actor across social media platforms, marking the beginning of a fresh collaboration as Ranveer fronts the company’s latest fragrance campaign. Currently enjoying the success of Dhurandhar The Revenge, which released on March 19 and continues to perform strongly in theatres, Ranveer has also featured in a newly unveiled commercial for Ajmal Perfumes. Promoting their premium fragrance Aristocrat, the actor is seen embodying sophistication and charm in a sharply tailored suited avatar, reinforcing the brand’s emphasis on elegance and understated power.   View this post on Instagram   A post shared by Ajmal Perfumes India (@ajmalperfumesin) The campaign, built around the theme ‘Your Unseen Power’, positions ‘Aristocrat’ as a refined oudh-based fragrance with woody undertone...
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A Way Home review – Alzheimer’s and immigration in portrait of a disappearing past

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Karima Saïdi’s documentary movingly tries to shore up memories from her mother’s life, but the ethics of the process are uneasy

While caring for her mother Aïcha who has Alzheimer’s, film-maker Karima Saïdi often asks her the simple yet loaded question: “Where do you live?” At one point, her mother replies: “In a handkerchief”; a strangely poetic answer that encapsulates the mental haze of her condition. At other times she speaks of her childhood in Tangier, or the family home in Brussels where she saw her children grow up. As Aïcha’s mind wanders, Saïdi’s documentary transforms into a haven for her memories, which are fading fast.

This cinematic nest is built from old home videos and photographs, which tell of a turbulent immigrant life in Belgium. Saïdi’s older sister Amina was forced into marriage at the age of 15, and her brothers Jamal and Mohamed both died relatively young. Told through Saïdi’s sombre voiceover, these tragic events also incur questions for Aïcha, who is urged for confirmation as well as further details.

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