After Saif Ali Khan, Ranveer Singh turns brand ambassador for Ajmal Perfumes, fronts ‘Aristocrat’ campaign amid Dhurandhar success

In a significant brand move, Ranveer Singh has been announced as the new face of Ajmal Perfumes, taking over ambassadorial duties after Saif Ali Khan. The announcement was jointly made by the brand and the actor across social media platforms, marking the beginning of a fresh collaboration as Ranveer fronts the company’s latest fragrance campaign. Currently enjoying the success of Dhurandhar The Revenge, which released on March 19 and continues to perform strongly in theatres, Ranveer has also featured in a newly unveiled commercial for Ajmal Perfumes. Promoting their premium fragrance Aristocrat, the actor is seen embodying sophistication and charm in a sharply tailored suited avatar, reinforcing the brand’s emphasis on elegance and understated power.   View this post on Instagram   A post shared by Ajmal Perfumes India (@ajmalperfumesin) The campaign, built around the theme ‘Your Unseen Power’, positions ‘Aristocrat’ as a refined oudh-based fragrance with woody undertone...

Mia Hansen-Løve: ‘I’d rather not film sex scenes than have virtue police on set’

The French director on making the closest thing to an autobiography, stripping Léa Seydoux of her glamour and dating fellow film-makers

French screenwriter and director Mia Hansen-Løve, 42, was born in Paris to parents who were both philosophy professors. She studied German at university, then had stints as an actor and film critic before making her directorial debut in 2007 with All Is Forgiven. Her subsequent films include Father of My Children, Goodbye First Love, Eden and Bergman Island. Her new film, One Fine Morning, is about a single mother caring for her ailing father while embarking upon a new romance. She lives near Paris with her partner, film-maker Laurent Perreau, and their children.

How closely was your new film, One Fine Morning, inspired by your own late father’s illness?
All my films, in one way or another, use autobiographical elements. Or I should say biographical, because the majority are not inspired by my own story but those of people dear to me. But this one is probably the closest to a self-portrait. The character of Georg has the same disease my father had – a rare degenerative condition called Benson’s syndrome. When I was writing the screenplay, he was still alive and I was visiting him, like Georg’s daughter Sandra in the film. So those scenes were inspired by very fresh memories. I had the intuition that if I didn’t write about it right now, I never would. If I’d waited, I wouldn’t find the courage to turn back and look at these painful moments. But that’s only half the inspiration. The other half is a new love, the rediscovery of happiness, and how to balance those simultaneous feelings of grief and joy.

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