Kartik Aaryan takes legal route to protect his identity, flags online misuse

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Actor Kartik Aaryan has approached the Bombay High Court, alleging unauthorised commercial use of his personality across multiple online platforms, in a move that underscores growing concerns over digital misuse of celebrity identities. According to reports, the actor has filed an intellectual property (IP) suit seeking protection of his name, image, likeness, and other identifiable attributes, which he claims are being used without consent. The plea targets several online platforms as well as unidentified individuals, often referred to as “John Doe” parties, accused of exploiting his persona for commercial gain. In his petition, Kartik has sought a permanent injunction to restrain entities from using his identity in advertisements, merchandise, or digital content. He has also urged the court to direct platforms to take down such material and disclose details of those responsible. The actor’s legal team has argued that the misuse extends to emerging digital formats, including manipul...
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Hrithik Roshan announced as the first brand ambassador of peanut butter brand Myfitness

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After being acquired by Mensa Brands, MyFitness which is a first-of-its-kind and the fastest-growing brand in the peanut butter category, has appointed actor and fitness icon Hrithik Roshan as its first-ever brand ambassador. Hrithik is widely recognised as a proponent of health and fitness and has amassed a significant following among the Indian population, which will assist MyFitness in expanding its product reach to a wider audience.

Hrithik’s reputation as a millennial fitness icon aligns perfectly with MyFitness's mission of a healthier lifestyle for one and all. Ananth Narayanan, CEO and Founder of Mensa Brands, commenting on the partnership, said, "We are excited to welcome Hrithik Roshan as our brand ambassador. Our shared dedication to the health and fitness community makes this collaboration even more meaningful."

Speaking on his association with MyFitness, Hrithik Roshan said, "My association with MyFitness Peanut Butter is more of a subscription to the brand values and its products - a rare combination of healthy and tasty. Personally, I admire their passion for creating healthier options when fitness enthusiasts want to indulge. I'm in complete alignment with their vision and look forward to being a part of their growth." ALSO READ: Prabhudeva reveals he choreographed ‘Main Aisa Kyun Hoon’ in one hour; gives “full credit” to Hrithik Roshan



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