Alia Bhatt urges fans to support Assam flood relief; says “It happens every year and it still catches us off guard”

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Alia Bhatt has joined several members of the entertainment industry in raising awareness about the ongoing flood crisis in Assam. The actress took to Instagram Stories to express concern over the devastation caused by the floods and appealed to her followers to come forward and support those affected. In her note, Alia highlighted the scale of the humanitarian crisis, pointing out the loss of lives, widespread displacement, and the destruction faced by thousands of families. She also stressed the need for both immediate relief and long-term rehabilitation efforts. She wrote, “Right now, floods are affecting so many parts of our country with Assam being among the hardest hit, facing an incredibly challenging time. More than 60 lives have been lost. Lakhs of people have been displaced. Entire families have lost their homes, their land, their livestock... and for some, even the people they love. It happens every year and it still catches us off guard.” The actress further revealed that s...
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Hrithik Roshan announced as the first brand ambassador of peanut butter brand Myfitness

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After being acquired by Mensa Brands, MyFitness which is a first-of-its-kind and the fastest-growing brand in the peanut butter category, has appointed actor and fitness icon Hrithik Roshan as its first-ever brand ambassador. Hrithik is widely recognised as a proponent of health and fitness and has amassed a significant following among the Indian population, which will assist MyFitness in expanding its product reach to a wider audience.

Hrithik’s reputation as a millennial fitness icon aligns perfectly with MyFitness's mission of a healthier lifestyle for one and all. Ananth Narayanan, CEO and Founder of Mensa Brands, commenting on the partnership, said, "We are excited to welcome Hrithik Roshan as our brand ambassador. Our shared dedication to the health and fitness community makes this collaboration even more meaningful."

Speaking on his association with MyFitness, Hrithik Roshan said, "My association with MyFitness Peanut Butter is more of a subscription to the brand values and its products - a rare combination of healthy and tasty. Personally, I admire their passion for creating healthier options when fitness enthusiasts want to indulge. I'm in complete alignment with their vision and look forward to being a part of their growth." ALSO READ: Prabhudeva reveals he choreographed ‘Main Aisa Kyun Hoon’ in one hour; gives “full credit” to Hrithik Roshan



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