Diane Keaton’s nail clippers for $960: what’s behind the new boom in celebrity estate auctions?

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With beloved stars’ personal items increasingly up for grabs after they die, a new generation of fans are bidding on everything from bowler hats to dog bowls From Diane Keaton’s bowler hats and polka dot scarfs, to Gene Hackman’s used paint brushes, to Terence Stamp’s love letters from Jean Shrimpton and even Matthew Perry’s black leather wallet (his credit cards and AAA membership card still inside), fans are being offered – at a price – increasingly personal items from the estates of dead celebrities. The growing trend for auctions of deceased famous people’s personal items – which has boomed ever since the hugely popular Marilyn Monroe estate sale in 1999 – has even attracted its own portmanteau: “deleb” as in dead celebrity. Continue reading... from Film | The Guardian https://ift.tt/4Yh215g via IFTTT
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Hrithik Roshan announced as the first brand ambassador of peanut butter brand Myfitness

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After being acquired by Mensa Brands, MyFitness which is a first-of-its-kind and the fastest-growing brand in the peanut butter category, has appointed actor and fitness icon Hrithik Roshan as its first-ever brand ambassador. Hrithik is widely recognised as a proponent of health and fitness and has amassed a significant following among the Indian population, which will assist MyFitness in expanding its product reach to a wider audience.

Hrithik’s reputation as a millennial fitness icon aligns perfectly with MyFitness's mission of a healthier lifestyle for one and all. Ananth Narayanan, CEO and Founder of Mensa Brands, commenting on the partnership, said, "We are excited to welcome Hrithik Roshan as our brand ambassador. Our shared dedication to the health and fitness community makes this collaboration even more meaningful."

Speaking on his association with MyFitness, Hrithik Roshan said, "My association with MyFitness Peanut Butter is more of a subscription to the brand values and its products - a rare combination of healthy and tasty. Personally, I admire their passion for creating healthier options when fitness enthusiasts want to indulge. I'm in complete alignment with their vision and look forward to being a part of their growth." ALSO READ: Prabhudeva reveals he choreographed ‘Main Aisa Kyun Hoon’ in one hour; gives “full credit” to Hrithik Roshan



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