After Saif Ali Khan, Ranveer Singh turns brand ambassador for Ajmal Perfumes, fronts ‘Aristocrat’ campaign amid Dhurandhar success

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In a significant brand move, Ranveer Singh has been announced as the new face of Ajmal Perfumes, taking over ambassadorial duties after Saif Ali Khan. The announcement was jointly made by the brand and the actor across social media platforms, marking the beginning of a fresh collaboration as Ranveer fronts the company’s latest fragrance campaign. Currently enjoying the success of Dhurandhar The Revenge, which released on March 19 and continues to perform strongly in theatres, Ranveer has also featured in a newly unveiled commercial for Ajmal Perfumes. Promoting their premium fragrance Aristocrat, the actor is seen embodying sophistication and charm in a sharply tailored suited avatar, reinforcing the brand’s emphasis on elegance and understated power.   View this post on Instagram   A post shared by Ajmal Perfumes India (@ajmalperfumesin) The campaign, built around the theme ‘Your Unseen Power’, positions ‘Aristocrat’ as a refined oudh-based fragrance with woody undertone...
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Electric Malady review – life under a blanket for man who fears ‘electrosenstivity’

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This tactful documentary follows William, living in a tinfoil-covered cabin and covered in a blanket. But is there anything behind his condition?

William lives in a pretty wooden cabin deep in a Swedish forest. It looks like any other cabin, except William has covered it with aluminium mosquito netting. Inside, his bedroom is like a silver cave: walls and floor are lined with industrial-looking tinfoil bubble wrap. And then there is William himself – covered from head to toe in a white blanket. He looks like a kid dressed up as a ghost for Halloween. Except there are no cutouts for his eyes: holes would let in the electromagnetic radiation. So William lives mostly in darkness.

This idea that modern life could be making us ill, that there might be health dangers caused by exposure to electromagnetic fields given off by mobile phones and wifi technology, was big in the 00s. The mainstream media took it semi-seriously. Panorama even did a wifi special episode in 2007, which the BBC’s own complaints unit criticised for being misleading. The issue has since dropped off the radar but there are still people who believe that they are suffering from electrosensitivity.

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