Parineeti Chopra joins Johnson’s Baby as new brand ambassador; launches nourishment range in Mumbai

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Parineeti Chopra has added yet another meaningful association to her journey as she has been announced as the new face of Johnson’s Baby. The actress attended a special event in Mumbai on May 12 to launch Johnson’s Baby’s new nourishment range, comprising milk and rice, and built around the concept of “Poshan Ka Pehla Sparsh” and the idea of “Food for Skin.” Over the years, Parineeti has emerged as one of the most admired names among the youth. From her film choices to her candid personality and relatable public image, she has always struck a chord with young India. Now, as a new mother herself, her association with Johnson’s Baby feels both timely and organic. Her personal journey into motherhood gives the campaign a layer of authenticity, making her an ideal brand ambassador for a name that has been synonymous with baby care for generations. Speaking about the association, Parineeti Chopra said, "Motherhood is truly a blessing, and I feel incredibly grateful to be experiencing ...
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Who was Muriel Box, Britain’s most prolific female film director?

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She was also the first woman to win an Oscar for best original screenplay. Now a new radio documentary aims to give her pioneering work a fresh appraisal

In 1991, as a film student, I was offered £50 by a German women’s collective to shoot Muriel Box. But when the documentary director and I arrived at her home we were told that she was too ill to see us. She died a few months later aged 85. While I regret never meeting her, I’m also relieved. How terrible to have shown even a glimpse of my full ignorance of her achievements, a pioneering film-maker who had fought her way through an industry hostile to women to make a major contribution to cinema.

Box directed 13 feature films in the 1950s and early 60s and remains Britain’s most prolific female director. Her titles, made for a mainstream audience, include The Passionate Stranger, an imaginative retort to the romance novel, which boldly experiments with form; the controversial juvenile courtroom drama Too Young to Love; and Box’s favourite, The Truth About Women, an eclectic tapestry of the complex lives of women.

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