After Saif Ali Khan, Ranveer Singh turns brand ambassador for Ajmal Perfumes, fronts ‘Aristocrat’ campaign amid Dhurandhar success

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In a significant brand move, Ranveer Singh has been announced as the new face of Ajmal Perfumes, taking over ambassadorial duties after Saif Ali Khan. The announcement was jointly made by the brand and the actor across social media platforms, marking the beginning of a fresh collaboration as Ranveer fronts the company’s latest fragrance campaign. Currently enjoying the success of Dhurandhar The Revenge, which released on March 19 and continues to perform strongly in theatres, Ranveer has also featured in a newly unveiled commercial for Ajmal Perfumes. Promoting their premium fragrance Aristocrat, the actor is seen embodying sophistication and charm in a sharply tailored suited avatar, reinforcing the brand’s emphasis on elegance and understated power.   View this post on Instagram   A post shared by Ajmal Perfumes India (@ajmalperfumesin) The campaign, built around the theme ‘Your Unseen Power’, positions ‘Aristocrat’ as a refined oudh-based fragrance with woody undertone...
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The Strays review – Netflix’s baity social thriller fizzles out

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The shadow of Get Out looms over Nathaniel Martello-White’s chiller about a light-skinned woman whose past unravels her manicured suburban life

There’s a heavy-handed ominousness from the first frame of The Strays, Netflix’s new entry into the stuffed category of social horror. Dissonant music plays over a concrete block apartment building in London, in which Cheryl (Ashley Madekwe), a light-skinned Black woman, appears in distress. There are bank statements crumpled on the counter, a headline blaring “Black kids betrayed by schools”, a mention of credit card debt in a phone call to her sister, a voice-cracking lament of wanting more. It’s the mid-2000s, and someone keeps calling Cheryl on her old brick phone before she walks out the door with a duffel bag and note about popping to the hairdresser, presumably on the run.

It’s an unsettling, propulsive start that provokes several promising questions – where is she going, why is she leaving, who is the sinister voice on the answering machine, the baselines of a thriller. Some get answered, but most do not, in any satisfying or specific way. British actor/writer Nathaniel Martello-White’s directorial debut nudges at some uncomfortable fault lines of race and class, but tends to over-index unearned suspense for character development or insight.

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