After Saif Ali Khan, Ranveer Singh turns brand ambassador for Ajmal Perfumes, fronts ‘Aristocrat’ campaign amid Dhurandhar success

In a significant brand move, Ranveer Singh has been announced as the new face of Ajmal Perfumes, taking over ambassadorial duties after Saif Ali Khan. The announcement was jointly made by the brand and the actor across social media platforms, marking the beginning of a fresh collaboration as Ranveer fronts the company’s latest fragrance campaign. Currently enjoying the success of Dhurandhar The Revenge, which released on March 19 and continues to perform strongly in theatres, Ranveer has also featured in a newly unveiled commercial for Ajmal Perfumes. Promoting their premium fragrance Aristocrat, the actor is seen embodying sophistication and charm in a sharply tailored suited avatar, reinforcing the brand’s emphasis on elegance and understated power.   View this post on Instagram   A post shared by Ajmal Perfumes India (@ajmalperfumesin) The campaign, built around the theme ‘Your Unseen Power’, positions ‘Aristocrat’ as a refined oudh-based fragrance with woody undertone...

Subject review – exploitation, trauma and the ethics of documentary-making

The subjects of The Staircase, Hoop Dreams, Capturing the Friedmans and others contribute to this thoughtful film about the duty of care film-makers owe those whose stories they tell

If you’ve seen the sensational true crime documentary series The Staircase, you’ll know the story. In 2001, after Kathleen Peterson was found dead at the bottom of the stairs at her home in North Carolina, police suspicion turned to her novelist husband Michael Peterson. When he allowed a documentary team to film what happened next, Peterson said it was because he was worried about getting a fair trial. His adopted daughter, Margaret Ratliff, 20 at the time, grief-stricken and terrified that her dad could be facing the death penalty, agreed to be part of the film. The loss of her privacy in the years since has been devastating, she admits now. “I can’t tell you how painful it is, reliving my mum’s death over and over again.”

This super-thoughtful and sensitive documentary also interviews the “stars” of other well-known documentaries. Arthur Agee was a 14-year-old basketball prodigy from a tough neighbourhood in Chicago when film-makers arrived to shoot Hoop Dreams. Jesse Friedman spent 13 years in jail after he and his father Arnold pleaded guilty in 1998 to sexually abusing children – a conviction put into doubt by the 2003 film Capturing the Friedmans. Mukunda Angulo was raised in a New York apartment isolated from the world by his controlling dad, as detailed in The Wolfpack.

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