After Saif Ali Khan, Ranveer Singh turns brand ambassador for Ajmal Perfumes, fronts ‘Aristocrat’ campaign amid Dhurandhar success

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In a significant brand move, Ranveer Singh has been announced as the new face of Ajmal Perfumes, taking over ambassadorial duties after Saif Ali Khan. The announcement was jointly made by the brand and the actor across social media platforms, marking the beginning of a fresh collaboration as Ranveer fronts the company’s latest fragrance campaign. Currently enjoying the success of Dhurandhar The Revenge, which released on March 19 and continues to perform strongly in theatres, Ranveer has also featured in a newly unveiled commercial for Ajmal Perfumes. Promoting their premium fragrance Aristocrat, the actor is seen embodying sophistication and charm in a sharply tailored suited avatar, reinforcing the brand’s emphasis on elegance and understated power.   View this post on Instagram   A post shared by Ajmal Perfumes India (@ajmalperfumesin) The campaign, built around the theme ‘Your Unseen Power’, positions ‘Aristocrat’ as a refined oudh-based fragrance with woody undertone...
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Sanjay Leela Bhansali approaches Rekha again to feature in a special song sequence in Heeramandi

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A while back, there were reports claiming that Sanjay Leela Bhansali’s Heeramandi would feature yesteryears diva Rekha. However, the rumours were quickly shot down, with confirmed reports that Rekha would not be featuring in the series. Now, Bollywood Hungama has learnt that though the actress was not too keen on featuring in the series, the filmmaker is continuing his pursuit to feature the actress. Revealing details about the same a well-placed industry source informed Bollywood Hungama, “Sanjay Leela Bhansali wanted Rekha to play a prominent role in Heeramandi. However, the actress was reluctant to feature in the series and talks between the two soon fell apart. However, SLB has not given up the idea of having Rekha feature in Heeramandi. As it stands right now, Bhansali is still in talks with Rekha but this time for a much smaller part.” Ask for details of what Bhansali has planned for the actress and the source continues, “Currently, Bhansali is in talk with Rekha to feature in a special song sequence at least. He is adamant on having Rekha feature in Heeramandi even if it for a small part.” While talks between the two continue, the show itself, will explore the cultural reality of Heeramandi, a dazzling district, through the stories of courtesans and their patrons set against the tumultuous backdrop of the Indian freedom struggle of the 1940s. A mix of love, betrayal, succession, and politics in the kothas (house of courtesans), Heeramandi promises Sanjay Leela Bhansali’s signature style of larger-than-life stories, intricate and soulful characters, and rippling dynamics of a world rife with conflict during a defining time period for India. Also Read: Sanjay Leela Bhansali says Heeramandi stayed with him for 14 years: ‘My effort is to bring these historic characters to life with a modern approach’

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