After Saif Ali Khan, Ranveer Singh turns brand ambassador for Ajmal Perfumes, fronts ‘Aristocrat’ campaign amid Dhurandhar success

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In a significant brand move, Ranveer Singh has been announced as the new face of Ajmal Perfumes, taking over ambassadorial duties after Saif Ali Khan. The announcement was jointly made by the brand and the actor across social media platforms, marking the beginning of a fresh collaboration as Ranveer fronts the company’s latest fragrance campaign. Currently enjoying the success of Dhurandhar The Revenge, which released on March 19 and continues to perform strongly in theatres, Ranveer has also featured in a newly unveiled commercial for Ajmal Perfumes. Promoting their premium fragrance Aristocrat, the actor is seen embodying sophistication and charm in a sharply tailored suited avatar, reinforcing the brand’s emphasis on elegance and understated power.   View this post on Instagram   A post shared by Ajmal Perfumes India (@ajmalperfumesin) The campaign, built around the theme ‘Your Unseen Power’, positions ‘Aristocrat’ as a refined oudh-based fragrance with woody undertone...
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New Lord of the Rings films in the works at Warner Bros

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Announcement comes 20 years after Peter Jackson’s trilogy was released and amid a scramble for franchises at Warner Bros Discovery

Cinema is heading back to Middle-earth, with Warner Bros and New Line signing a deal to make more adaptations of The Lord of the Rings and The Hobbit.

Warner Bros Discovery’s chief executive, David Zaslav, announced on Thursday on an earnings call that a deal had been brokered to make “multiple” films based on JRR Tolkien’s books. The cost of the deal with Embracer Group, the Swedish gaming company that owns the rights to most of Tolkien’s world, has yet to be revealed.

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