After Saif Ali Khan, Ranveer Singh turns brand ambassador for Ajmal Perfumes, fronts ‘Aristocrat’ campaign amid Dhurandhar success

In a significant brand move, Ranveer Singh has been announced as the new face of Ajmal Perfumes, taking over ambassadorial duties after Saif Ali Khan. The announcement was jointly made by the brand and the actor across social media platforms, marking the beginning of a fresh collaboration as Ranveer fronts the company’s latest fragrance campaign. Currently enjoying the success of Dhurandhar The Revenge, which released on March 19 and continues to perform strongly in theatres, Ranveer has also featured in a newly unveiled commercial for Ajmal Perfumes. Promoting their premium fragrance Aristocrat, the actor is seen embodying sophistication and charm in a sharply tailored suited avatar, reinforcing the brand’s emphasis on elegance and understated power.   View this post on Instagram   A post shared by Ajmal Perfumes India (@ajmalperfumesin) The campaign, built around the theme ‘Your Unseen Power’, positions ‘Aristocrat’ as a refined oudh-based fragrance with woody undertone...

Marcel the Shell With Shoes On review – bijou stop-motion animation will win you over

What should be an irritating story about a tiny talking shell with shoes trying to find his family is somehow funny and beguiling

Here is a genuine oddity: a weird little hothouse flower of a film that looks as if it might crumple at the slightest breath of wind – but is actually very resilient. It’s a quirky stop-motion animation, developed from a series of online short films, whose comedy frequency takes a little time to tune into. You have to wait a bit to hear its batsqueak, and before this happens there is a real and understandable danger that you will simply find it insufferably annoying. The film appears to exist in the Venn diagram-overlap between twee and hipster, which isn’t for everyone – but let it grow on you, and there is a real sweetness and gentleness in its absurdity, a savant innocence and charm.

The idea is that the film’s director, Dean Fleischer Camp, is staying in an Airbnb after the collapse of his marriage; this house itself has become available for rental because the couple who own it have split up. Fleischer Camp becomes aware that there is someone else in the house: a tiny mollusc called Marcel (voiced by Jenny Slate) with a single, blinking human eye and dinky little human shoes. Marcel is a calm, childlike figure who talks with absolute candour in his tiny voice to Dean about his own problems and Dean’s.

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