Yash Raj Films partners with Rusk Media to develop next-generation digital entertainment IP

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On June 29, 2026, Yash Raj Films (YRF) announced a strategic investment in Rusk Media, one of India’s leading digital-first entertainment companies that specialises in original vertical storytelling IPs for Gen Z and Gen Alpha audiences. The investment backs Rusk Media’s vision to build the next generation of enduring digital IP for India and the world. Under the partnership, YRF will oversee the creative direction of original animation and vertical micro-drama IP, while Rusk Media will produce and distribute the content through its proprietary Alright! TV platform and global digital channels. The collaboration aims at fuelling YRF & Rusk Media’s shared ambition of establishing India as a creative force in the vertical entertainment economy through original IPs across animation and vertical micro-drama, distributed across Rusk Media’s proprietary Alright! TV platform and global digital channels. Akshaye Widhani, CEO, Yash Raj Films, said: “The instinct to evolve has always been ce...
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Hugh Hudson: smash-hit pop classic Chariots of Fire director was a hero of British film

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Hudson brought an ad-man’s eye to the brilliant 1981 drama about athletics and bigotry, as well as directing the hilarious Cinzano commercials

As the 1980s dawned, British ad director Hugh Hudson took on his first feature film and made it a legendary hit: an inspirational story which supplied a sugar-rush of patriotism and a swoon of nostalgia which hit the spot both sides of the Atlantic. It somehow brought off the trick of being about the underdog and the victim of bigotry and religious discrimination – and yet also being a resounding endorsement of the status quo which could, on grounds of decency and meritocracy, always accommodate the outsider. This was the era of Margaret Thatcher and Ronald Reagan, and the ethos of success for the hardworking and the deserving.

The film of course was Chariots of Fire, the true story of the 1924 Olympic runners Harold Abrahams (played by Ben Cross), a Jew who ran to defy prejudice, and Eric Liddell (Ian Charleson), a devout Christian who found a creationist glory in his speed. It was the destiny of so many involved to be forever associated chiefly, or solely, with this smash-hit pop classic: certainly Cross and Charleson never again found roles to match Abrahams and Liddell. And maybe Hudson himself never again had a triumph like it: though he was no one-hit wonder, later directing the Oscar-winning Tarzan drama Greystoke, and later Revolution, an epic about the American revolution starring Al Pacino which was derided but then grew in acclaim, giving his Hudson his own misunderstood masterpiece moment.

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