After Saif Ali Khan, Ranveer Singh turns brand ambassador for Ajmal Perfumes, fronts ‘Aristocrat’ campaign amid Dhurandhar success

In a significant brand move, Ranveer Singh has been announced as the new face of Ajmal Perfumes, taking over ambassadorial duties after Saif Ali Khan. The announcement was jointly made by the brand and the actor across social media platforms, marking the beginning of a fresh collaboration as Ranveer fronts the company’s latest fragrance campaign. Currently enjoying the success of Dhurandhar The Revenge, which released on March 19 and continues to perform strongly in theatres, Ranveer has also featured in a newly unveiled commercial for Ajmal Perfumes. Promoting their premium fragrance Aristocrat, the actor is seen embodying sophistication and charm in a sharply tailored suited avatar, reinforcing the brand’s emphasis on elegance and understated power.   View this post on Instagram   A post shared by Ajmal Perfumes India (@ajmalperfumesin) The campaign, built around the theme ‘Your Unseen Power’, positions ‘Aristocrat’ as a refined oudh-based fragrance with woody undertone...

Berlin film festival 2023 roundup – prestige, politics and ethical starpower

This year’s Berlinale continued the tradition of combining earnestness with red-carpet glamour – featuring Kristen Stewart, Bono and Steven Spielberg, and this time some real crowd pleasers

Berlin may not be as glitzy as the other big European festivals, Cannes and Venice, but it knows how to make the most of what you might call “ethical starpower”. Hence Steven Spielberg, present this year to accept the Golden Bear for lifetime achievement, who made an eloquent and imposing speech about longevity, healing and – as befits the locale – the weight of history. And hence serious-minded Hollywood actor Kristen Stewart heading a jury including Iranian-French star Golshifteh Farahani and previous Berlinale-winning directors Carla Simón and Radu Jude – a lineup that seems highly likely to make some daring awards choices.

But there’s also that long-standing Berlinale tradition of combining red-carpet prestige with a certain earnestness that doesn’t always flourish on the screen. A prime example this year was Golda, a solemn, sluggish drama about Israeli premier Golda Meir and the Yom Kippur war, with Helen Mirren giving a solid, thoughtful performance, only to be upstaged by her uncanny prosthetic makeup. And then there was Sean Penn’s documentary about Ukraine, Superpower, co-directed with Aaron Kaufman, in which an understandably starstruck encomium to Volodymyr Zelenskiy was overshadowed by much narcissistic hyperventilating about what an amazing thing it was to be Sean Penn caught up in the Whirlwind of History. It was a phenomenally gauche, ill-advised piece; by contrast, Eastern Front, from Ukraine itself, was the real deal, a sober, urgent, profoundly troubling documentary by Vitaly Mansky and Yevhen Titarenko, based substantially on the latter’s footage, shot on duty with a volunteer medical crew.

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