Dharmatic Entertainment, the digital arm of Dharma Productions, has now officially merged with its parent company, as per a recent article in The Economic Times. The story says that the move is part of Dharma’s plan “to consolidate operations amid the changing entertainment landscape”. It also said that the merger application was fast-tracked and has already been approved by both companies’ shareholders and creditors, according to official filings. This is one of Dharma Productions’ first big steps since entrepreneur Adar Poonawalla bought a 50% stake in the company for Rs. 1,000 crores last year, valuing Dharma at Rs. 2,000 crores. Another significant decision taken by Dharma head-honcho after the merger was to start a distribution arm. In a recent interview with Komal Nahta, KJo confessed that the partnership with Adar Poonawalla gave him the impetus to get into distribution. The Economic Times article further revealed that the amalgamation of Dharmatic Entertainment and Dharma Pro...
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