Cornerstone announces CXA, a ‘new-age entertainment and talent agency’ led by Bunty Sajdeh and Prarthana Ajmani
Cornerstone, one of India’s leading brand and talent management companies, and Armour Entertainment, led by Prarthana Ajmani, have announced a strategic partnership, marking a new phase in the long-term plans of both agencies. As part of the alliance, Bollywood actor Tiger Shroff has been signed as the first talent. The collaboration points to a renewed focus on the evolving entertainment and talent ecosystem at a time of industry change. It reflects a joint effort by Bunty Sajdeh and Prarthana Ajmani to create a streamlined and integrated setup, with an emphasis on structure, long-term growth and consistent talent development across platforms. Together, Cornerstone and Armour combine their respective strengths. Cornerstone’s experience in developing and positioning talent across sports and entertainment complements Armour Entertainment’s management approach, supported by Prarthana Ajmani’s industry experience and professional network built over years of working with leading actors. ...
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