EXCLUSIVE: Awarapan 2 sparks distributor frenzy; Dharma, Zee Studios, AA Films and others meet Mukesh Bhatt for theatrical rights

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Awarapan (2007) underperformed at the box office during its theatrical run but went on to achieve cult status over the years, thanks to its unforgettable soundtrack, touching storyline, memorable dramatic and action moments and, of course, Emraan Hashmi in an intense, never-seen-before avatar. As a result, the trade and industry are confident about the prospects of Awarapan 2. Last week, some of the biggest distributors in the Hindi film industry were seen at the Vishesh Films office, keen to acquire the film’s all-India theatrical rights. A trade source told Bollywood Hungama, “You name it and that distributor was seen at the Vishesh Films office last week – be it Zee Studios, Anil Thadani’s AA Films, Pen Marudhar, Jio Studios, Star Studio18, Cinepolis, etc. That’s not all. Dharma Productions, which now has its own distribution arm, also met Mukesh Bhatt. Lastly, Ananya Birla’s Birla Studios plans to not only produce but also distribute films in the future. Their representative also ...
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Shah Rukh Khan NOT to participate in Brahmastra’s promotional activities; respectfully declines the offer

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The much-awaited trailer of Brahmastra unveiled on June 15. Starring Ranbir Kapoor, Alia Bhatt, Amitabh Bachchan, Nagarjuna and Mouni Roy, the sci-fi film with a dash of mythology has been in the making for a long time and has generated tremendous buzz. What has also added to the hype besides the concept, scale, VFX and the pairing of the real-life couple Ranbir and Alia is the presence of Shah Rukh Khan. As per reports, the superstar has a cameo in the film and his character plays a crucial part in taking the narrative forward.

Shah Rukh Khan NOT to participate in Brahmastra’s promotional activities; respectfully declines the offer

The actor was not seen in the trailer of Brahmastra and it seems that he would be absent from the film’s promotions as well. A source told Bollywood Hungama, “The makers of Brahmastra have planned a lot of promotional activities before the release. They were toying with the idea of having Shah Rukh Khan attending an event held to promote Brahmastra. He’s one of the biggest stars today in India and also, he hasn’t made such an appearance since ages. As a result, they felt that if he can make it, then nothing like it.”

However, the superstar respectfully declined the offer. The source continued, “Shah Rukh understood the intention of the makers. He also knows that it’s a passion project for them and has the highest respect for how they have gone all out in giving the film an international look. However, he doesn’t think it’s a good idea for him to attend the promotions of Brahmastra. He felt that they have enough on their plate to excite the audiences, be it music, grandeur, presence of talented actors etc. Also, he wants to keep away from events and media glare for the time being. He’d prefer to attend such film events only for the promotions of his comeback film, Pathaan, which releases on Republic Day 2023. SRK feels that this strategy would work better for the Siddharth Anand-directorial since it features him as the main lead.”

The source then stated, “The makers of Brahmastra, including producer Karan Johar and director Ayan Mukerji, completely agreed with Shah Rukh Khan’s point of view, and have decided to go ahead with the promotions without SRK.” Brahmastra is all set to release on September 9.

Also Read: Brahmastra: Like Shah Rukh Khan, Deepika Padukone to feature in a cameo



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