The man who saw the future: the legacy of cultural theorist Mark Fisher

Touching on everything from late-stage capitalism to Adele, the work of the late writer is proving increasingly influential. Now a documentary on him is looking to live up to his ideals Capitalist Realism: Is There No Alternative? was published in 2009 to critical silence. Journalists and academics initially dismissed Mark Fisher’s book, ignoring the cultural theorist’s requests for coverage and interviews, and even the then owner of his publisher, Zer0 Books, lamented that it was unmarketable. Fisher, also prone to self-doubt, questioned the relevance of his thesis and the gravitas of his personal approach after attempting, and failing, to write a traditional systematic work of theory. As of December 2025, more than 250,000 English-language versions of Capitalist Realism have been sold, with translations available in Spanish, Italian, Arabic Mandarin, German, Portuguese, Polish, Japanese, Hebrew, Korean and Danish. Fisher, unassumingly, had aspired to sell a few hundred. Revered for...

Kim Kardashian was convicted for imitating chewing a hamburger in a Beyond Meat commercial

The latest ad featuring Kim Kardashian has already been dubbed an imitation of art. This week, the cooperation between the product brand Beyond Meat and the TV star was met by users with only one negative. The TV presenter and businesswoman recently became the subject of a video promoting a plant-based alternative meat company. Kim Kardashian played the role of "chief taste consultant. The star then showed how she tastes and chews on a simulated Hamburger, tacos, sausage, chicken nuggets, and even meatballs. However, the ubiquitous commentators on social media did not believe that she actually ate the cooked meals. Many noted how the video constantly cuts out before Kardashian can be seen biting into her food. Upon closer inspection, others noted that not a single piece was visible in the video! And the cheeseburger seems to "like" Kim Kardashian so much that she throws her head back in approval while she "chews." Beyond Meat responded to questions about the ad and whether Kim Kardashian actually ate the food shown in the ad. "When we said that the main advantage of Kim is her taste, we meant it. Of course, she eats Beyond burgers both in real life and onset. This is just one of the reasons why we love the star and named her our top taste consultant. We love that more people are getting to know us, our products, and our mission," their official statement says. Whether or not Kim Kardashian really enjoyed her food, social media users are giving us even more food for thought. Perhaps the detailed conduct was part of the contract, and in this simple way, the company was able to draw even more attention to its safe grocery basket.

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