BREAKING: After Sitaare Zameen Par’s HISTORIC Saturday jump, several multiplexes add post-midnight shows at 1:00 am and 3:00 am
Sitaare Zameen Par has managed to do the unthinkable. The advance booking wasn’t upto the mark and the makers, in a unique strategy, decided not to have shows before 11:00 am on the day of release, possibly to avoid negativity over poor occupancy in these shows. The film opened at Rs. 10 crores, which was a fair opening but below par for a star like Aamir Khan. However, the positive word of mouth along with the credibility that Aamir enjoys has finally come into play. The film jumped dramatically on Saturday. The shows of Sunday also began to get full and looking at the demand, the multiplexes had to add post-midnight shows. The trend of having shows at 1:00 am, 2:00 am and 3:00 am is a post-pandemic phenomenon. The 2021 Diwali biggie Sooryavanshi was the first film to have such shows at night. Later, Gangubai Kathiawadi (2022), Drishyam 2 (2022), Gadar 2 (2023), Animal (2023), Pathaan (2023), Jawan (2023),...
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