Yash Raj Films partners with Rusk Media to develop next-generation digital entertainment IP

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On June 29, 2026, Yash Raj Films (YRF) announced a strategic investment in Rusk Media, one of India’s leading digital-first entertainment companies that specialises in original vertical storytelling IPs for Gen Z and Gen Alpha audiences. The investment backs Rusk Media’s vision to build the next generation of enduring digital IP for India and the world. Under the partnership, YRF will oversee the creative direction of original animation and vertical micro-drama IP, while Rusk Media will produce and distribute the content through its proprietary Alright! TV platform and global digital channels. The collaboration aims at fuelling YRF & Rusk Media’s shared ambition of establishing India as a creative force in the vertical entertainment economy through original IPs across animation and vertical micro-drama, distributed across Rusk Media’s proprietary Alright! TV platform and global digital channels. Akshaye Widhani, CEO, Yash Raj Films, said: “The instinct to evolve has always been ce...
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‘We’re up against forces that have all the money in the world’: Erin Brockovich on her battle against AI datacentres

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In 1993, she squeezed a $333m settlement from a Californian energy company in a scandal over contaminated water. Three decades later, she has a new target in her sights – and it’s global

When Erin Brockovich woke to find 30 emails from people from the same town, she realised something was going on. People email Brockovich all the time because of what happened in 1993, when she was instrumental in suing Pacific Gas and Electric Company (PG&E) on behalf of residents of the town of Hinkley, California, whose groundwater had been contaminated. The case resulted in a settlement of $333m – then the largest ever payout for a direct-action lawsuit. When she was immortalised by Julia Roberts in the 2000 film Erin Brockovich, she became the hero we didn’t know we needed, a modern day Joan of Arc. She had won against PG&E with no formal legal training.

The emails she received a few weeks ago were about datacentres. In April, she put a callout on her website asking for anyone with concerns about one near them to get in touch. Within a month, 3,862 people had replied. Tech companies have needed datacentres to power their technology “for ever”, she says, but the new ones being built to power AI? “This feels like Hinkley on steroids.”

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