20th anniversary EXCLUSIVE: Madhur Bhandarkar says corporate booking, in a healthy manner, began with Corporate: "Half-day was declared in some offices; employees were encouraged to watch the film"; reveals, "Many people STOPPED consuming soft drinks after watching it!"

Corporate (2006) completed 20 years on July 7 and it’s a film that Madhur Bhandarkar considers his favourite. Starring Bipasha Basu, Kay Kay Menon, Raj Babbar and Rajat Kapoor, the film was loved for its subject, shocking climax, performances, music, etc. Despite dealing with the complex worlds of corporate business and the stock market, the narrative was easy to understand, an aspect that was widely praised by audiences and critics alike. On Corporate’s 20th anniversary, Madhur Bhandarkar went down memory lane and shared fascinating trivia. You had made Page 3 (2005) and it was a sleeper-hit. What made you make a film on the corporate world at that stage? Corporate was a film which was ahead of its time. It was a very different world for me. I didn’t have a story. The title fascinated me and I decided to make Corporate, obviously based on the corporate world. I collaborated with writer Manoj Tyagi, who had written Satta (2003) and Page 3 with me. He was an MBA guy and had a lot of kn...

Melania documentary struggles in UK cinemas as Vue admits sales are ‘soft’

Only one ticket sold for premiere of film about US first lady at Vue’s flagship London branch as insiders question launch strategy

As film exhibitor strategies go, counter-programming is one of the most reliable. It worked for The Dark Knight and Mamma Mia!, released in the US on the same day in 2008, as well as for Dunkirk and Girls Trip in 2017. In 2023, Barbie and Oppenheimer leveraged the tactic to the tune of $2.5bn in combined box office takings.

This week we could see another example as Amazon releases its authorised documentary about Melania Trump in more than 100 UK cinemas. There it will compete against an already-eclectic slate of releases including the Jason Statham action film Shelter, the ape horror Primate, Bradley Cooper’s comedy-drama Is This Thing On? and Richard Linklater’s Jean-Luc Godard fictionalisation Nouvelle Vague.

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