Sharvari leads her generation's biggest film line-up; 2 massive theatrical releases set to arrive in just 28 days

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Sharvari is fast emerging as one of the most exciting talents of her generation, and her growing filmography is proof that the industry’s biggest filmmakers and banners are betting big on her. The young actress has built an enviable line-up that includes Imtiaz Ali’s Main Vaapas Aaunga, Aditya Chopra’s Alpha, Sooraj Barjatya’s Yeh Prem Mol Liya, and YRF and Ali Abbas Zafar’s untitled next, in which she is paired opposite Ahaan Panday. What makes her upcoming slate even more remarkable is that Sharvari has two major theatrical releases within a span of just 28 days. While Main Vaapas Aaunga is set to arrive on June 12, Alpha will hit cinemas on July 10, giving her a huge opportunity to consolidate her place among the most promising young stars in the industry. Sharvari has already sparked a strong conversation with the teaser of Main Vaapas Aaunga, where her innocence and screen presence have stood out instantly. In fact, many on the internet are already calling her the “best-kept sur...
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EXCLUSIVE: No shows before 9 am, no blockbuster pricing, no sharing of shows in single screens - release strategy of Aamir Khan-starrer Sitaare Zameen Par REVEALED

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The much-awaited film, Sitaare Zameen Par, is all set to release in 2 days and the excitement is tremendous. Yesterday, Bollywood Hungama broke the viral story of the censor cuts in the Aamir Khan-starrer. Today, we bring to you the release strategy opted for by the makers and distributors of Sitaare Zameen Par.

An exhibition source told Bollywood Hungama, "The distributors have sent a list of requirements to all the theatres, now that the censor certificate has been obtained. As per the requirement, there should be no show of the film before 9:00 am. They have asked cinema halls to opt for popular weekend pricing for the film. Usually, big films go for blockbuster pricing, when the rates are sky-high. Aamir, however, has not allowed it, probably as it would have made it unaffordable for a large chunk of the moviegoers."

The source further said, "The popular ticket pricing is a bit higher than regular pricing. But for a big film to not go for higher rates is a significant step."

The source shared more details on the screen requirement, "If the single screen wants to play the film, the exhibitor will be required to have all shows of Sitaare Zameen Par. It can't exhibit any other film. Two-screen cinemas need to allot 8 shows. Multiplexes with 3, 4, 5 and 6 screens need to play 11, 14, 16 and 19 shows a day respectively. For 7-screen multiplexes, 22 shows are a must while for 8-screen plexes, 25 shows are mandatory in a day. There should be 28 shows in 9-screen cinemas and for multiplexes with 10 screens and more, the requirement is 31 shows."

The advance booking of Sitaare Zameen Par was opened yesterday as soon as the CBFC passed the film. As expected, the makers have gone wide with the release. A final screen count is expected to be known by tomorrow, June 19.

Also Read: EXCLUSIVE: CBFC asks Sitaare Zameen Par makers to replace Michael Jackson with ‘Lovebirds’; add a quote of Narendra Modi after opening disclaimer



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