Vidya Balan named brand ambassador for Welspun’s new 360° campaign

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Vidya Balan has been announced as the new brand ambassador for Welspun, a leading name in home textiles. The collaboration marks a significant moment for the brand as it sets out to expand its presence across Indian households with a fresh and relatable face at the forefront. As part of this high-impact partnership, Vidya will feature in Welspun’s upcoming 360-degree marketing campaign, aimed at highlighting the brand’s core promises—durability, comfort, innovation, and daily relevance across its extensive home textile range. The campaign will include brand films and promotional content designed to connect with consumers across both urban and rural India. Speaking about the association, Saumil Mehta, president & business head of domestic home textile at Welspun Global Brands, said, “Welspun’s vision of ‘Har Ghar Welspun’ is about making trusted quality accessible to every Indian home. As millions of consumers move from unbranded to branded choices, we see a powerful opportunity t...
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Denis Villeneuve to direct new James Bond film

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The Dune, Arrival and Blade Runner 2049 director – and ‘die-hard Bond fan’ – will helm next movie in the spy franchise with Amazon MGM Studios

Denis Villeneuve will direct the next James Bond film, Amazon MGM Studios has announced.

The Oscar-nominated Canadian film-maker most recently directed the hugely successful blockbusters Dune and Dune: Part Two, as well as Arrival, Sicario, Blade Runner 2049 and Prisoners.

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