Ugaoo welcomes Jackie Shroff as brand ambassador

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In a move as bold as it is rooted, Ugaoo — India’s #1 home gardening company — has announced beloved actor and pop culture icon Jackie Shroff as its brand ambassador. This collaboration with the well-known environmentalist marks a pivotal moment for Ugaoo as it evolves from a green brand adored by urban audiences to a cultural mainstay across India’s Tier 2 and 3 cities. Having spent a decade cultivating a greener India, Ugaoo has played a key role in shaping how urban Indians perceive and interact with nature in their everyday lives. The brand has steadily built emotional equity through a strong content-first strategy, using storytelling, community-driven campaigns, and relatable plant care content to make gardening less intimidating and more joyful for everybody. Ugaoo’s digital presence has cultivated a loyal, plant-loving community that views houseplants not just as décor, but as meaningful companions, symbols of personal growth, and tools for emotional expression. As Ugaoo enter...
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Avant-Drag! review – queer artists light up the streets of Athens with joy and resistance

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Drag is a tool of self-expression and of protest in this kaleidoscopic portrait of the city’s vibrant underground art

The queer defiance of Fil Ieropoulos’s kaleidoscopic documentary manifests not only through its subject, but also through its form. Centring on a group of drag performers and gender-nonconforming artists in Athens, this shape-shifting film celebrates a vibrant underground scene that thrives in a homophobic system, rife with state-sanctioned discrimination and violence. Introduced through an episodic structure, figures from the community light up the screen with their artistry and activism as they carve out a safe haven of their own.

In each of the vignettes, we get a glimpse of both the joy and the peril of navigating the city as a queer person. Decked out in extravagant costumes and makeup inspired by Leigh Bowery, Kangela Tromokratisch struts in towering high heels, while her drag performances, with their vaudevillian feel, parody heteronormative ideals of motherhood and marriage. Equally irreverent is Aurora Paola Morado, who weaves her Albanian heritage into her act as she takes aim at xenophobia in Greek society. For them and other artists featured in the film, drag is both a form of self-expression and a tool of protest.

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