Saiyami Kher and Vikram Phadnis talk about Pal Bhar Ke Liye premiering at IFFM 2026

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Saiyami Kher and filmmaker Vikram Phadnis are set to take their upcoming film Pal Bhar Ke Liye to the international stage, with the movie scheduled to have its World Premiere at the Indian Film Festival of Melbourne (IFFM) 2026. The film features an ensemble cast comprising Ishwak Singh, Tahir Raj Bhasin, and Viineet Kumar Siingh in pivotal roles alongside Saiyami. The premiere marks an important milestone for the cast and crew as Pal Bhar Ke Liye begins its festival journey at one of the most prominent international platforms dedicated to Indian cinema. The Indian Film Festival of Melbourne has long been known for showcasing diverse and acclaimed films, making it a significant venue for the film's global debut. For Saiyami Kher, the premiere also marks a return to IFFM after her previous appearance with Ghoomer, which opened the 2023 edition of the festival. Reflecting on her association with the festival and the upcoming premiere, the actress shared her excitement. "IFFM ha...
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Ajay Devgn returns as brand ambassador for Prayag India, rekindles association with Likh Ke Le Lo campaign

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Bollywood actor Ajay Devgn has officially rejoined Prayag India, a leading manufacturer of sanitaryware and plumbing solutions, as its brand ambassador, marking a renewed collaboration that draws on shared values of strength, integrity, and trust.

This announcement comes with the launch of a fresh campaign, "Prayag Ghar Banaye Shaandar," which aims to strengthen Prayag’s emotional connect with Indian households while reaffirming its commitment to quality and innovation.

Devgn, known for his commanding presence and rooted performances, previously represented Prayag in the popular "Prayag Quality Bemisal – Likh Ke Le Lo" campaign—a marketing success that went beyond the screen to become a colloquial phrase among consumers. The brand now looks to build on that legacy with a campaign that emphasizes the role of durable, trustworthy products in shaping modern Indian homes.

Nitin Aggarwal, CEO of Prayag India, expressed pride in having Devgn back on board. “His authenticity and enduring appeal across generations make him a natural fit for our brand. Our previous campaign wasn’t just commercially successful—it became culturally significant. This new phase is about deepening our bond with consumers through shared values,” said Aggarwal.

Ajay Devgn echoed similar sentiments about the partnership. “It’s always fulfilling to associate with a brand that stands for something real,” he said. “Prayag has earned its place in countless Indian homes, not just because of its products, but because of the trust it has built. The Likh Ke Le Lo campaign resonated deeply, and I’m glad to continue that story with Prayag Ghar Banaye Shaandar, which captures the soul of Indian homes.”

Also Read: Randeep Hooda vs Amitabh Bachchan, Ajay Devgn, Suniel Shetty, Naseeruddin Shah – the SHELVED film of Ram Gopal Varma that never got made; Randeep spills the beans: “I was to play the super-villain with the whole film industry on the other side”



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