Vidya Balan named brand ambassador for Welspun’s new 360° campaign

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Vidya Balan has been announced as the new brand ambassador for Welspun, a leading name in home textiles. The collaboration marks a significant moment for the brand as it sets out to expand its presence across Indian households with a fresh and relatable face at the forefront. As part of this high-impact partnership, Vidya will feature in Welspun’s upcoming 360-degree marketing campaign, aimed at highlighting the brand’s core promises—durability, comfort, innovation, and daily relevance across its extensive home textile range. The campaign will include brand films and promotional content designed to connect with consumers across both urban and rural India. Speaking about the association, Saumil Mehta, president & business head of domestic home textile at Welspun Global Brands, said, “Welspun’s vision of ‘Har Ghar Welspun’ is about making trusted quality accessible to every Indian home. As millions of consumers move from unbranded to branded choices, we see a powerful opportunity t...
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‘Men run away from vulnerability’: The Weeknd on blinding success, panic attacks and why The Idol was ‘half-baked’

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Abel Tesfaye is arguably the world’s biggest pop star – so why is he thinking of wrapping up the Weeknd? As he releases soul-baring film Hurry Up Tomorrow, he charts his path through drugs, heartbreak and abandonment

Walking out to perform in front of 80,000 people and finding that your voice has gone: it’s the type of stress dream you have the night before a big work presentation. But for Abel Tesfaye, AKA the Weeknd, it happened for real at Los Angeles’ SoFi Stadium in 2022. “I ran backstage to find my vocal coach: I can’t sing, it’s not coming out,” he says. “And what I found out later on is that I was having a panic attack. It wasn’t a physical injury. It was more up here” – he gestures to his head – “than it was here” – his throat.

The concert, which had to be called off and rescheduled, was the final night of a US stadium tour happening while Tesfaye was also wrapping up his painfully gestated – and eventually widely lampooned – TV series The Idol, which he starred in, co-wrote and co-produced. As production overran, he fitted in shoots around his tour; his own home was the main filming location. He began experiencing sleep paralysis.

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